Google Maps' Two-Wheeler Mode Campaign by Lowe Lintas Champions Indian Riders
Lowe Lintas Delhi has recently created a campaign for Google Maps, promoting its two-wheeler mode in the Indian market.
It is notable that India is the largest market for two-wheelers globally and two-wheelers represent 70% of all registered motor vehicles in India.
Two-wheeler mode was launched on Google Maps in Dec 2017 to address the needs of this large segment of the population.
Given the high relevance of two-wheeler mode to the Indian market, the campaign aims to increase awareness and usage of two-wheeler mode. The campaign's conception was based on something that is behavioural and deeply ingrained in Indian habits.
