The film from Virtue pays tribute to the array of different things people do with the power of Chrome
This month marks the Google Chrome’s 10-year anniversary. To celebrate the occasion, Chrome partnered with Virtue, the agency born from VICE, to create ‘Don't Be a Browser’.
In the past decade, our relationship with the internet has changed drastically and, thus, so has the world. The internet and Chrome have gone from a destination we occasionally visited to a fundamental part of our everyday lives. It opens the door for us to do, create, and connect with absolutely anything and anyone at any time. But despite its global impact, its seamless integration and constant presence in our lives has sometimes made it fade into our background.
To remind us of the unlimited possibilities provided to us by this life-altering tool, the Don't Be a Browser campaign serves as a rallying cry to tap this power of human potential and Chrome together.
In this spot we see a smattering of activities with a wire-frame window animated over each scene, revealing through Chrome website tabs exactly how that person got to where they are. From navigating the aftermath of a breakup, to DIY projects, to adopting a new best friend, Don’t Be a Browser reminds and inspires us that behind everything we do in life, big or small, there is a collection of sites and tabs that got us there.
Cameron Farrelly, Chief Creative Officer, Virtue said: “For 10 Years Chrome has been the window to the world's information and an enabler of doing. Don't Be a Browser is a tribute to all the different ways people are doing, being, giving, making, fixing, building, chasing, challenging, learning and discovering with the power of Chrome behind them.”
Watch the 60-second spot here:
The campaign will be running across digital and social channels.
Chief Creative Officer:
Group Creative Director:
Head of Integrated Production:
Head of Production:
Director of Music:
Charlotte Von Kotze
Madeline Leary, Jenn Hubbard, Jackie Saldano, Mary-Grace Moseley
Cut + Run
Head of Production:
Post Production / VFX
Post Production Company:
Din Daa Daa by George Kranz
Tom Jucarone, Rob DiFondi, Pete Crimi, and Justin Kooy