Wed, 07 Dec 2022 09:37:00 GMT
Toronto creative agency, Good&Ready designed the logo and brand for Roam (formerly Curbo). And because car subscription services are a new idea—the agency created a positioning line to help explain what Roam is to the uninitiated: “The obvious way to get a car.”
Roam is a car subscription service that lets users get almost any make or model of car, for as long as they need, or for as little as one month. There are no commitments, users can return their car or switch it for another make or model whenever they want. The subscription service is all in: insurance, routine maintenance and roadside assistance are included in the monthly fee.
Good&Ready is a branding and advertising agency located in Toronto, Canada. The agency team has created national, international and global campaigns for brands in every imaginable category including: financial, automotive, telecommunications, food, cosmetics, retail, sports apparel, and fund-raising/appeals. The agency offers clients, a seamless one stop solution for brand design and advertising across multiple platforms. Its motto is: “Brilliant creative, minimum nonsense.”
The obvious way to get a car.
“The brand design created by Good&Ready is super clean and modern,” says Apoorv Gupta, founder at Roam. “We are a tech brand as much as we are a car service brand. So, it is important that the brand acts and feels like a big new idea. And when you add it up it really is the obvious way to get a car,” explains Gupta, echoing the Good&Ready penned positioning line for the Roam brand.
Curves feel good.
“We had a totally blank sheet at the start of this project. We had to name it, design it and position it for success,” says Alan Madill, founder and creative at Toronto agency Good&Ready. “Our starting point was recognizing that the experience of getting a new car is just miserable for most people. This service makes it so frictionless that it’s a whole different feeling—it can even be enjoyable.” Madill continues. “And what’s the best part of driving? Hitting a curve on an open road,” explains Madill answering his own question. “So, visually we wanted to incorporate curves into our design. Plus, the word Roam connotes the open road. And we wanted to capture that in the logo design as well,” adds Madill.
Categories: Automotive, CarsGood&Ready, Wed, 07 Dec 2022 09:37:00 GMT