To celebrate the launch of Lucozade Sport's B Active partnership with the Active Communities Network, Grey London took heavyweight boxing champion Anthony Joshua to meet 19-year-old aspiring football coach Michael Kuku.
Lucozade Sport's first long-form film continues the brand’s 'Made to Move' campaign and promotes the B Active initiative which aims to help young adults aged 16-24 gain access to sport and forge new opportunities and life skills along the way.
GOLDSTEIN produced an energetic and dramatic classical score for this mini-documentary directed by the talented Michel + Nico from Believe Media.