Goldstein Brings a Festive Twist to Queen Classic for Tesco’s Christmas Ad

It’s almost that time of year again, and Tesco is as prepared as ever — just as a supermarket should be. BBH’s festive film, directed by Si & Ad for Academy Films, has just hit TV screens and is, quite frankly, stopping at nothing to ensure that good tidings are brought home this Christmas.

Snow, turkeys, office parties, elvish grottos, mince pies, carol singers and… er… vaccination certificates provide a visually dazzling display, but it’s the super-charged rendition of ‘Don’t Stop Me Now’ that makes this clip so memorable. Goldstein augmented the classic recording with its own festive twist, mixing sleigh bells, brass, strings, and a lively piano into the Queen classic to make the track feel even more energetic and uplifting.