Golden Drum Awards has introduced the Craft Drum Jury. It will be led by Ashwini Deshpande, co-founder director, Elephant Design, India.
Joining her in evaluating the works that contain key segments of the advertising and communication production process, are 12 more jury members:
“The cultural diversity in our world is overwhelming and yet, exciting. It is amazing to see people solve a challenge with creativity and empathy that sprouts from their own culture. I always believe a truly outstanding piece is born out of the greatest cultural insights. A winning piece should not only tick all the boxes of creativity, craft & impact but also must move people emotionally. I am so humbled and honoured to receive the invitation to be the president of the Craft Jury at the Golden Drum Festival of Creativity. In this age of AI-driven craft, I can’t wait to see how the creative community is pushing the boundaries this year,” said the president of Craft Jury, Ashwini Deshpande, co-founder director, Elephant Design, India.
The CRAFT section is a section that recognises creative excellence and brilliant execution in certain key segments of the advertising and communication production process. Works that receive awards in this section promote the best practices that have helped raise the bar of the industry's craft standards.
This section has four groups with multiple categories:
Innovation Craft is meant for artworks showcasing cutting-edge craft ideas and forms. Submissions in this category should show off unique and creative thinking as well as detail how the solution solves an issue.