Gold for 'The FlipCode Mystery'

A major success for Shining Film: its creative campaign "The Flipcode Mystery", developed by the agency Sir Mary for Samsung, has been awarded Gold in the Digital Interactive Promotions category. This recognition reflects the innovative concept and the unique integration of online and TV worlds.

At a time when traditional television is often relegated to a second screen, Samsung's campaign set new standards. "The Tschugger Crossover by Samsung" created an interactive experience that blurred the lines between linear television, social media, and an exciting scavenger hunt. Wildberger, a leading member of the jury, praised the campaign, stating, "The integration of online and linear TV, social content, and scavenger hunt was enjoyable to participate in – and even more so to judge."

This award demonstrates that creative storytelling and the combination of traditional and digital media channels can successfully set new benchmarks. The interactive nature of the campaign allowed participants to engage actively, offering a unique and captivating experience.

Shining Film is proud of its collaboration with Sir Mary and Samsung and is thrilled with this recognition within the industry. This accolade underscores our ongoing commitment to developing creative and innovative solutions that captivate audiences across all platforms.