Godfreys Appoints Hardhat to Accelerate Digital Customer Experience

Retail pioneer Godfreys has appointed independent creative agency Hardhat following a competitive pitch. The business, which continues to transform the way the Australian and New Zealand market buys cleaning products has grown to more than 150 stores and has serviced more than three million customers.

Following two years of growth, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the same time, it will partner with Hardhat to transform its online presence and end to end customer experience. 

Nathan Dixon, head of marketing at Godfreys says; “We’re very excited to be entering the next phase of brand rejuvenation with an agency that is as enthusiastic about evolving the brand’s digital experience as we are. With a long history of providing the best professional advice, services and products, we’re looking forward to creating an online experience that not just meets, but far surpasses our customers’ needs.”

Dan Monheit, cofounder of Hardhat says; “Godfreys is an incredible Australian success story. Since day one, the team has put the customer at the heart of everything they do, disrupting retail, product and service offerings at every step of the way. We’re looking forward to helping accelerate the next step of the journey through a world class digital and CX offering.”

Work is already underway.