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Creative

Glenn Kitson Directs Brooding Gangster Short for Wavey Garms 'The Long Grass'

BRF director teams with Wavey Garms founder Andres Branco to launch trippy short film

Glenn Kitson Directs Brooding Gangster Short for Wavey Garms 'The Long Grass'

Streetstyle experts Wavey Garms have collaborated with BRF director and founder of The Rig Out Glenn Kitson on a modern trippy London gangster short. Designed to showcase the looks of Wavey Garms in an inspired way, the story for ‘The Long Grass’ was written by Wavey Garms founder Andres Branco and Kitson. It follows three Londoners on a journey from a hazy London flat to the long reeds of the Kent countryside, accompanied by a rifle and their unwitting associate Josh, played by Sephton Henry, an ex-gang member & current campaigner for GangsLine.

The film is a masterpiece supermix of tension, psychedelic visuals and a killer dub soundtrack by Canadian dub collective SEEKERSINTERNATIONAL, which provides the perfect sound of London – dubby, dark and moody.

The short is shot on traditional 16mm with title design by London artist Tim Head, known for his work with forward thinking clients such as Nike, Carhartt, NTS radio & LAW Magazine. With a book released with Vice in February, the natural next step in creativity for Wavey Garms was to make a film, and doing this with Kitson, founder of the celebrated creative agency The Rig Out, was the natural choice.

Kitson says: "Wavey Garms is the most credible authentic voice of urban London street style right now, traversing fashion and streetwear. The Rig Out tells stories about youth culture. And as such both have partnered up to create a look book with a spin. And by spin, we decided to make a short film. Something psychedelic that mixed old and new. Roadmen, cockneys and northerners, shot on 16mm and wearing banging jackets. A grass, a shooter and a killer soundtrack. It's London and it's real."

Creative Agency

Copywriter: Andres Branco & Glenn Kitson

Music and Sound

Sound Design: Oliver Gale

Song: SEEKERSINTERNATIONAL ‘ROOTPRINCIPLE’

Offline

Editor: Ed Hubert

Post Production / VFX

Motion Graphics: Tim Head

Colourist: Tim Smith

Production Company

Production Company: Wavey Garms / The Rig Out / BRF

Producer: Francesca Willcock & Aleksandra Billi’c

DOP: Ed Hubert

Director: Glenn Kitson

Category: Clothing/fashion , Day/night wear

Genre: Storytelling