senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Glassworks Brings Nike's Aeroloft to Life in Striking New Film

15/01/2015
Post Production
London, UK
80
Share
Ground Control directors Motiphe combine live-action with photo-real macro CG

When Nike, Inc. asked Ground Control directors Motiphe to create a visually striking film for their Aeroloft technology, their first port of call was Glassworks.

Each of Glassworks' different offices have completed a recent series of creatively and technically challenging films for Nike, using high-end CG in varied ways.

Whether it’s been the macro-scale cgi created for Aeroloft and Tiempo, or the energetic animation of The Last Game and Zig Zag, challenges have been set and then surpassed, always delivering work distinct to the Nike brand at the very highest of standards.

Motiphe’s brief was to create a film combining live-action with photo-real macro CG in an unusual way. It would use a graphic editing style to bring these worlds together, immersing the viewer in a sensory experience.

Using a series of graphic techniques, from silhouettes to strobing, the foundations were built to showcase Aeroloft in an abstract, hyper realistic way. Juxtaposing the slick graphic style with graceful CG melting snowflakes and emerging feathers, the CG is used to visualise the move from cold to warmth.

The result is beautiful CG working seamlessly (no pun intended) with live action, as the garment itself becomes the vehicle for bringing these two worlds together.

Brand
Production
Post Production / VFX
Credits
Brand
SIGN UP FOR OUR NEWSLETTER
Work from Glassworks
FloeWater
HELL ENERGY
27/06/2024
30
0
Raise the Jar Layers
Talenti
07/05/2024
16
0
Raise the Jar Sorbetto
Talenti
07/05/2024
12
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0