Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
liahome
I Like Music
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Glad and FCB Launch the Most Extra Trash Bag Ever

699

ADD TO COLLECTION

FCB Chicago turns rubbish bags into a fashion statement for Glad's ForceFlexPlus Cherry Blossom scented bag launch

Glad and FCB Launch the Most Extra Trash Bag Ever

Let’s face it, trash bags are boring. They are made to hold our garbage, not our attention. In fact, we usually hide them — in a can, under the sink. But what if that perception changed? What if people saw their trash bag as an affordable indulgence that is as unique as they are? Introducing Glad’s new ForceFlexPlus, Cherry Blossom scented bag. The trash bag for those that live the extra life. You can watch the :30 spot here: https://www.youtube.com/watch?v=565w4e4YEfo.  

To break through in a low involvement category, Glad and FCB created a campaign personifying the notion of being strong and fabulous: expressed through bold attire, empowered attitude and a fabulous setting. Inspired by luxury fragrance brands and their glamorous worlds, we knew our Cherry Blossom Pink Trash Bag would fit right in. The product has already received some cool organic interaction on TikTok.

“Our goal is to add joy to otherwise mundane experiences,” said C.C. Ciafone, director of marketing, Glad. “So we wanted to create a trash bag experience for those that live the ‘extra’ life. The cast lit up the room, bringing beauty and power as a manifestation of the benefits Glad is introducing with our new product line.”

The campaign was devised from FCB’s proprietary Upstream Inclusion practice that launched in August. 

“As an agency, we believe the best way to connect with people is to understand their shared values,” said Marc Wilson, EVP and executive director of strategic inclusion, FCB Chicago. “In this campaign, we used the notion of being “extra” as a way to culturally resonate with people across different demographics and sociographics who value self-expression and creativity.”  

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Cleaning Products, Home

FCB Chicago, Fri, 04 Mar 2022 17:22:17 GMT