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Gillette’s Olympics 2016 Film Highlights the Gritty Side to Life as an Athlete

lbbonline.com, 2 months, 2 weeks ago

Grey New York and Caviar’s Karim Huu Do launch striking three-minute film with original soundtrack by Sia

Gillette’s Olympics 2016 Film Highlights the Gritty Side to Life as an Athlete

Gritty, dark and a really stunner; Gillette has unveiled its anthem video for the Summer Olympics in Rio.
 
Created by Grey New York and directed by Caviar’s Karim Huu Do, the three-minute ‘Perfect Isn’t Pretty’ music video focuses on the hard, unrelenting work Olympic athletes put in every day.
 
An original track, written by Sia, called ‘Unstoppable’, is featured as well as an original rap from Pusha T of the duo, Clipse, and percussion from Brazil marching band, Olodum.


 
Brazilian footballer Neymar, Chinese swimmer Ning Zetao, British cyclist Andy Tennant, and US decathlete Ashton Eaton all feature in the film.
 
A :60 version will appear during the opening ceremonies on NBC August 5th.
Advertiser

Brand: Gillette

Creative Agency

Chief Creative Officer: Andreas Dahlqvist

Creative Director: Asan Aslam (Snr), Noah Will (Snr)

Executive Creative Director: Jeff Stamp, Leonard Savage

Music Supervisor: Zachary Pollakoff

Producer: Katy Hill

Creative Agency: Grey New York

Project Manager: Kelsey Longo

Head of Broadcast: Bennett McCarroll

Project Director: Hank Romero

Head of Integrated Production: James McPherson

Music and Sound

Sound Engineer: Phil Loeb

Sound Design: Heard City

Executive Producer: Josh Kessler

Offline

Editor: Gary Knight, Stacy Peterson

Edit Company: Cut & Run

Post Production / VFX

Post Production House: The Mill NY

Production Company

Production Company: Caviar Content

DOP: Daniel Bouquet

Director: Karim Huu Do

Category: Beauty/health , Razors and shaving

Genre: Action , Documentary , Music performance , People , Scenic