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GI Joe Takes Centre Stage in New Subaru Levorg Spot via Disciple

Disciple, 1 month, 3 weeks ago

The campaign promotes the all-new groundbreaking performance car.

GI Joe Takes Centre Stage in New Subaru Levorg Spot via Disciple

Sydney creative agency Disciple has created a campaign for the launch of the all-new turbocharged Subaru Levorg.

The launch commercial features the action figure GI Joe pleading with his owners to get him out of his box, get into a Levorg and get amongst some action.

Says Amanda Leaney, national marketing manager, Subaru Australia: "The all-new Levorg is a brilliant combination of power and practicality and this campaign captures both beautifully. It's different. It's funny. And highly campaignable right through the path-to-purchase."

Says Peter Buckley, creative partner, Disciple: "Getting out and doing awesome stuff with the people you love is what our new Subaru brand platform is all about. This campaign extends the highly successful Forester work in a similarly engaging way."

Agency: Disciple
Creative Partners: Peter Buckley/Tim Brown
Group Account Director: Libby Weston-Webb
Account Director: Vincent Pled
Agency Producer: Wendy Gillies
Director: Lachlan Dickie
Executive Producer: Lucas Jenner
Production Company: Rabbit Content
Post-Production: Blackbird VFX
Music and Sound: Nylon Studios
Licensing: Hasbro/Born Licensing
Client: Subaru Australia