GI Joe Takes Centre Stage in New Subaru Levorg Spot via Disciple
Sydney creative agency Disciple has created a campaign for the launch of the all-new turbocharged Subaru Levorg.
The launch commercial features the action figure GI Joe pleading with his owners to get him out of his box, get into a Levorg and get amongst some action.
The launch commercial features the action figure GI Joe pleading with his owners to get him out of his box, get into a Levorg and get amongst some action.
Says Amanda Leaney, national marketing manager, Subaru Australia: "The all-new Levorg is a brilliant combination of power and practicality and this campaign captures both beautifully. It's different. It's funny. And highly campaignable right through the path-to-purchase."
Says Peter Buckley, creative partner, Disciple: "Getting out and doing awesome stuff with the people you love is what our new Subaru brand platform is all about. This campaign extends the highly successful Forester work in a similarly engaging way."
Agency: Disciple
Creative Partners: Peter Buckley/Tim Brown
Group Account Director: Libby Weston-Webb
Account Director: Vincent Pled
Agency Producer: Wendy Gillies
Director: Lachlan Dickie
Executive Producer: Lucas Jenner
Production Company: Rabbit Content
Post-Production: Blackbird VFX
Music and Sound: Nylon Studios
Licensing: Hasbro/Born Licensing
Client: Subaru Australia
Says Peter Buckley, creative partner, Disciple: "Getting out and doing awesome stuff with the people you love is what our new Subaru brand platform is all about. This campaign extends the highly successful Forester work in a similarly engaging way."
Agency: Disciple
Creative Partners: Peter Buckley/Tim Brown
Group Account Director: Libby Weston-Webb
Account Director: Vincent Pled
Agency Producer: Wendy Gillies
Director: Lachlan Dickie
Executive Producer: Lucas Jenner
Production Company: Rabbit Content
Post-Production: Blackbird VFX
Music and Sound: Nylon Studios
Licensing: Hasbro/Born Licensing
Client: Subaru Australia
