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‘Ghost Foods’ Haunt the UK This Halloween in Rennie Campaign


MullenLowe Group UK shows that sometimes meals can come back to haunt you

‘Ghost Foods’ Haunt the UK This Halloween in Rennie Campaign

Pizza, Burgers, Kebabs - indulgent foods that can come back to haunt you. This Halloween Rennie is hitting the streets of the UK to remind people that Rennie can help send haunting foods back to the netherworld. 

As the UK's No.1 Heartburn & Indigestion Tablet from Bayer, Rennie brings you fast and effective relief from your symptoms, by neutralising 99% of excess stomach acid in 60 seconds helping with haunting heartburn triggered from your favourite foods so you can be unafraid to get on with your Halloween festivities.

In this outdoor campaign, a series of haunted foods will appear as holograms that can be seen without using any special equipment near fast-food establishments, but only at night when the spookiest ‘food ghosts’ come to life.

"A ‘food ghost’ can really ruin a fun night out and we want to remind people they don’t have to live in fear as they have a remedy to being haunted by a delicious slice of pizza. A bit of fun for Halloween and a disruptive outdoor execution,” says Alex Okada, global creative director, MullenLowe Group UK. 

“At Rennie, we know that the food we love doesn’t always love us back. When heartburn and indigestion strike, they can ruin our enjoyment of food or social occasions. Our “Ghost Foods” creative brings this insight to life in a bold, humorous way that’s a perfect fit for our brand at Halloween,” says Oliver Tucker - brand lead digestive health, Bayer Consumer Health UK.

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Categories: Beauty & Health, Health care

MullenLowe, Tue, 01 Nov 2022 09:48:28 GMT