Ghirardelli Chocolate Co. Awards Creative Account to MullenLowe

Ghirardelli Chocolate Co. has chosen MullenLowe as its creative agency of record following a competitive pitch. 

Since 1852, the California-based chocolatier has prided itself on making quality chocolate so delicious it makes life a bite better. With a proud heritage and as one of the top premium chocolate brands in America, Ghirardelli’s partnership with MullenLowe aims to continue elevating the brand and develop the next campaign driven by strong consumer insights and creativity that make it even more relevant for today’s chocolate consumer.

“As a team, we are big believers in collaboration, and we plan to innovate our marketing as much as our product. The quality of the thinking, the idea, and the team from MullenLowe stood out from day one. They brought us compelling insights that will ignite creativity and fuel our future business growth. We are confident that with this partnership we will bring the joy of Ghirardelli chocolate to new people and new places,” said Bobby Oliver, VP, head of marketing at the Ghirardelli Chocolate Company.

 “We are truly honoured to be selected as Ghirardelli’s creative agency. What excites us most is the opportunity to partner with a brand that has endured and thrived over time and is looking for new ways to market themselves to stand out and connect with the evolving tastes of consumers. Their ambition to leverage creativity resonates deeply with us,” added Javier Passerieu, president of MullenLowe West. 

This win adds to the agency’s momentum after winning the recompete for the $454 million JAMRS contract with the US Department of Defense, GEICO social, and global asset management firm, Invesco. It also underscores the agency’s commitment to drive innovation in order to grow and marks the first win following Javier Passerieu’s promotion to president of MullenLowe West.