Getting to Know… Holy Ravioli

Holy Ravioli is a creatively driven, global production company. Working with the world’s leading brands, they create effective and award-winning visual content.

Their fresh approach to production redefines what collaboration is and what it can be. With a true belief in the power of breaking down genre barriers, they also develop and produce feature documentaries and scripted series.

LBB> Tell us a bit about Holy Ravioli – when did you form and why?

Holy Ravioli> Holy Ravioli just turned three years old. We are the unholy merger of three production companies that came together to (hopefully) become more than the sum of their parts.

We – counter to established wisdom – actually wanted to be more cooks in the kitchen. We quickly discovered that we had a couple of unifying traits that would come to define who we were as a company.

We are hellbent on creating the best creative work.

We believe that this happens when we work across the divisions of branded, documentary and scripted filmmaking. We take a little from each world to create our own filmmaking “secret sauce“.

We insist on not being assholes while doing this.

It’s a gigantic cliché, but we FUCKING LOVE making films. And we do not take for granted the privilege it is to be able to “play” for a living. And we try to make this shine through our work.

LBB> What’s the story behind your name?

Holy Ravioli> Oh the name. When merging three companies with a total of seven partners, you would traditionally encounter a lot of discussion about complicated stuff like financials and ownership percentages.

Not so much here.

It took us about 45 minutes to agree on all the heavy grown-up stuff. And then it took us one and a half years to agree on a name. We went through more than 600 names – many of them we bought domains for. But we just couldn’t find a name everybody loved.

In the end, we sat three of the partners in a locked room until they settled on a name – conclave style. After a few hours, white smoke emerged, and we were now Holy Ravioli. I don’t think any of us really liked the name in the beginning, but now we all love it.

Also, it’s a reference to the old 1966 Batman TV series where Robin yells out “Holy Ravioli Batman” among many other “Holy” exclamations.

LBB> Tell us about (up to) three campaigns that epitomise what you do as a company?

Holy Ravioli> ‘The Lonely Generation’ for Call Me.

This is one of our most recent campaigns. Directed by Stefan Pflug, it blends narrative realism with social impact, centring on the quiet emotional lives of a generation coming of age in a post-pandemic world.

Framed around a graduation speech, the film drifts through intimate moments of teenage life – after-school hangouts, fleeting glances, first heartbreaks. It's not a traditional story arc, but a mosaic of emotional beats that echo the subtle, often invisible weight of loneliness.

The production required a lot of cast, a lot of locations and it had to resonate and be believable for young audiences. That the team – led by Stefan – achieved this, is something we’re really proud of.

‘It’s not just a headache’ for Lundbeck

Created from real interviews with patients from all over the world suffering from chronic migraine, Marc Sutton wanted to create a cinematic, emotional window into what it feels like to live with chronic migraine.

Through the subjects’ own words and using B-roll footage and abstract shot montages, Marc managed to bring their stories of hardship to life, while also amplifying them. Trying to find strength and beauty in the struggle.

The film is both emotionally raw and visually poetic.

‘The Duel’ for Danish Department of Health

One of the first campaigns we did after starting Holy Ravioli. We got to go full-on epic period cinema revolving around a small everyday spat between two regular people. It was so much fun working on a truly historic location, with big props, real costumes, wigs, wagons and animals. And pulling on all the visual language cues from classic cinema.

It also showed a new side of director and Holy Ravioli partner, Klaus Spendser’s style.

There are many others but, in a way, these three campaigns really highlight how we work with different genres and how we take a little from the different styles of filmmaking and production to create something unique.

LBB> Give us a fun fact about your company.

Holy Ravioli> We actually make raviolis too. You know – the pasta. We’ve given them as presents to clients for the last couple of years and they seem to be a hit. If you want a taste, let’s make a film together.

LBB> What are your strongest opinions relating to your specific field?

Holy Ravioli> That commercial filmmaking is both very fucking difficult and not something you can “hack”.

It’s this weird balancing act between being an artist and a carnival clown and an accountant that to some might seem easy or easily disreputable from the outside but is far from it.

We love finding better, smarter or faster ways to make films, but we also want to protect both the quality of work and the people who make it. We have seen many different variations on the “hybrid agency” that has “cut out the fat of production” or a next gen prod company that provides services at much lower prices.

The result most often means the films are shitty or somebody didn’t get paid enough. It can also be both. Filmmaking is a skill and an art form and you mostly get what you pay for. And more importantly – the people who make it should get paid.

LBB> What are you proudest of as a company?

Holy Ravioli> We are immensely proud of the fact that most people like both our work AND the way we do it. It seems that doing great work while trying to be good people is a winning combo.

LBB> What are some upcoming projects our readers need to keep an eye out for?

Holy Ravioli> We’re putting the finishing touches on a follow up to ‘The Shadow Expert’ which should be a lot of fun and we’ll soon be premiering Martin Furze’s short film ‘Canary of Mine’, which we can’t wait to show to the world.

LBB> Looking beyond LBB, what socials can we check Holy Ravioli out on?

Holy Ravioli> Check us out on Linkedin, ​Instagram, Facebook.