Get The Brief On The Naked Cowboy's Wardrobe Change Courtesy Of CP+B

Last week, Fruit of the Loom announced that The Naked Cowboy – the street performer from New York City’s Times Square – is officially changing his iconic underwear from standard briefs to Fruit of the Loom’s all-new Reinvented Boxer Briefs. 

As part of the announcement, the Naked Cowboy was in Times Square handing out free underwear samples and posing with fans in front of colorful undie cut-outs of the new men’s boxer brief and ladies’ cotton panty products while the images were posted in real time to the NASDAQ tower.