Get Set for the Next Era of Experiential

It's already panning out to be a year of quiet optimism for events and experiences. The full-fledged return of footfall in major global cities, expansion of event budgets surpassing that of other marketing channels, and growth of trailblazing technologies all set the scene for an exciting year ahead.

From AI and audience co-creation to the trusted adoption of new formats and electrifying new venues, this report guides you through the ten foremost insights shaping experiential marketing in 2024 alongside practical examples, and ultimately, how you can turn that insight into action.

Set Creative hope you continue to find inspiration in the report as the year progresses, and apply its unique insights to the moments of magic that matter most to you.

Find the report here.