Get Lucky … Anywhere, Anytime, Anyplace With Keno Millions & RMH

Retail Media Hub reminds us that it’s not whether you win or lose, it’s about how, where and when you play the game in a national marketing campaign featuring a series of three ads for LottoGo.com.au’s launch of Keno Millions.

With four TVC’s in the launch burst along with radio, OOH and digital, each ad highlights the new and endless possibilities of playing Keno Million on the go from when you’re at the beach, on your way to work or even watching your favourite sports game at the match or around the fire at home.

“We wanted to let Australian’s know that they can now play Keno Millions online and can simply log into their devices anywhere for the chance to win $10 Million every 3 minutes! That means they can play Keno Millions anywhere, anytime and anyplace.” Said Mr Andrew Duckmanton, country director for LottoGo.com.au.

And it seems like Aussies have certainly taken to the new online Keno Millions with more than 100,000 people checking out the new game during April.

LottoGo celebrated their 3 millionth customer worldwide in April with the lucky 3 millionth customer coming from Werribee, Victoria and receiving a lucky $10,000 from the LottoGo.com.au Team.

The Keno Millions campaign delivers a refreshingly simple and effective message that targets the idea that Keno Millions (Kenomillions.com.au), a recent addition from secondary service provider, LottoGo (Lottogo.com.au) can now be played on the go, empowering consumers to choose to play when they are feeling lucky.

“Our team at Retail Media Hub were able to translate this message: play anywhere, anytime, anyplace into a story for Keno Millions. We created a high-energy, fully integrated consumer marketing campaign that will feature across television, radio, outdoor and social media, to reflect the opportunities of the Keno Millions brand by honestly and authentically engaging with new and repeat punters across the country.” Said Robert Scotto, managing director at Retail Media Hub.

‘It’s great to see a relatively new player in the Australian market using a cross-channel above-the-line media campaign to realise growth and drive amazing customer engagement, we are really proud of the campaign we have put together and know LottoGo.com.au will celebrate success with their launch of Keno Millions.