George Takei's Old Navy Cheermageddon
Old Navy has gone extra-terrestrial in its new Black Friday campaign, starring George Takei.
The Cheermageddon campaign is droppin’ positivity bombs all over North America by making this the most friendly, most happy Black Friday of all time. There’s no trampling, no frantic shopping battles. It’s straight-up colossal cheer for shoppers of all kinds. Cheermageddon is the most epically friendly sale known to man.
FORMAL CLIENT NAME: Old Navy
EXECUTION TITLE: Cheermageddon
AGENCY: CP+B
PARTNER/WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR: Jason Gaboriau
CREATIVE DIRECTOR(S): Robin Fitzgerald, Cameron Harris
SENIOR COPYWRITER: Gerard Seifert, Jorge Ortega
SENIOR ART DIRECTOR: Cerra Buckholz
COPYWRITER: Rachel Carlson
ART DIRECTOR: Patricia Ortiz
VP/DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
VP/EXECUTIVE INTEGRATED PRODUCER (MUSIC): Bill Meadows
EXECUTIVE INTEGRATED PRODUCER: Deb Drumm
JUNIOR INTEGRATED PRODUCER(S): Jackie Maloney, Kelli Espinoza
EXECUTIVE BUSINESS AFFAIRS MANAGER: Amy Jacobsen
PRODUCTION COMPANY & CITY: Smuggler, Hollywood, CA
DIRECTOR: Randy Krallman, Tobias Perse
PRODUCTION CO EXECUTIVE PRODUCER/PARTNER: Brian Carmody, Patrick Milling Smith
PRODUCTION CO EXECUTIVE PRODUCER/COO: Lisa Rich
PRODUCTION CO EXECUTIVE PRODUCER: Allison Kunzman, Laura Thoel
PRODUCTION CO HEAD OF PRODUCTION: Andrew Colon
LINE PRODUCER: Cory Berg
EDITORIAL COMPANY & CITY: Cut & Run, Santa Monica, CA
HEAD OF PRODUCTION/SENIOR PRODUCER: Christie Price
EXECUTIVE PRODUCER: Carr Schilling
EDITOR: Frank Effron
ASSISTANT EDITOR: Susan Kim
POST PRODUCTION COMPANY & CITY: Method, Santa Monica, CA
EXECUTIVE PRODUCER: Robert Owens
PRODUCER: Colin Clarry
LEAD COMPOSITOR: Kelly Bumbarger
SET SUPERVISOR: Rob Hodgson
VFX SUPERVISOR: Jason Schugardt
MUSIC COMPANY & CITY: Search Party, Portland, OR
MUSIC COMPANY PRODUCER(S):Sara Matarazzo, Genevieve Vincent
COMPOSER: Nicholas Wright
MIX STUDIO: Lime Studios
PRODUCER: Jessica Locke
MIXER: Dave Wagg
ASSISTANT: Adam Primack
SOUND DESIGN COMPANY: Stimmung
EXECUTIVE PRODUCER: Ceinwyn Clark
SOUND DESIGNER: Gus Koven
ASSISTANT SOUND DESIGNER: William Flynn
PARTNER/MANAGING DIRECTOR: Steve Erich
EVP/GROUP ACCOUNT DIRECTOR: Danielle Whalen
ACCOUNT DIRECTOR: Kate Higgins
CONTENT MANAGEMENT SUPERVISOR: Joselyn Bickford
CONTENT SUPERVISOR(S): Charissa Kinney, Georgette Young
CONTENT MANAGER(S): Kristin Obi, Michelle Forbush, Tommy Cottam
COGNITIVE ANTHROPOLOGISTS: Lindsey Allison, Jennifer Hruska
FORMAL CLIENT NAME: Old Navy
EXECUTION TITLE: "I Don't Want to Miss a Deal"
AGENCY: CP+B
PARTNER/WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR: Jason Gaboriau
CREATIVE DIRECTOR(S): Robin Fitzgerald, Cameron Harris
SENIOR COPYWRITER: Gerard Seifert
SENIOR ART DIRECTOR: Cerra Buckholz
COPYWRITER: Rachel Carlson
ART DIRECTOR: Patricia Ortiz
VP/DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
VP/EXECUTIVE INTEGRATED PRODUCER (MUSIC): Bill Meadows
EXECUTIVE INTEGRATED PRODUCER: Deb Drumm
JUNIOR INTEGRATED PRODUCER(S): Jackie Maloney, Kelli Espinoza
EXECUTIVE BUSINESS AFFAIRS MANAGER: Amy Jacobsen
PRODUCTION COMPANY & CITY: Smuggler, Hollywood, CA
DIRECTOR: Randy Krallman, Tobias Perse
PRODUCTION CO EXECUTIVE PRODUCER/PARTNER: Brian Carmody, Patrick Milling Smith
PRODUCTION CO EXECUTIVE PRODUCER/COO: Lisa Rich
PRODUCTION CO EXECUTIVE PRODUCER: Allison Kunzman, Laura Thoel
PRODUCTION CO HEAD OF PRODUCTION: Andrew Colon
LINE PRODUCER: Cory Berg
EDITORIAL COMPANY & CITY: Cut & Run, Santa Monica, CA
HEAD OF PRODUCTION/SENIOR PRODUCER: Christie Price
EXECUTIVE PRODUCER: Carr Schilling
EDITOR: Frank Effron
ASSISTANT EDITOR: Susan Kim
POST PRODUCTION COMPANY & CITY: Method, Santa Monica, CA
EXECUTIVE PRODUCER: Robert Owens
PRODUCER: Colin Clarry
LEAD COMPOSITOR: Kelly Bumbarger
SET SUPERVISOR: Rob Hodgson
VFX SUPERVISOR: Jason Schugardt
MUSIC COMPANY & CITY: Search Party, Portland, OR
MUSIC COMPANY PRODUCER(S): Sara Matarazzo, Genevieve Vincent
COMPOSER: Nicholas Wright
MIX STUDIO: Lime Studios
PRODUCER: Jessica Locke
MIXER: Dave Wagg
ASSISTANT: Adam Primack
SOUND DESIGN COMPANY: Stimmung
EXECUTIVE PRODUCER: Ceinwyn Clark
SOUND DESIGNER: Gus Koven
ASSISTANT SOUND DESIGNER: William Flynn
PARTNER/MANAGING DIRECTOR: Steve Erich
EVP/GROUP ACCOUNT DIRECTOR: Danielle Whalen
ACCOUNT DIRECTOR: Kate Higgins
CONTENT MANAGEMENT SUPERVISOR: Joselyn Bickford
CONTENT SUPERVISOR(S): Charissa Kinney, Georgette Young
CONTENT MANAGER(S): Kristin Obi, Michelle Forbush, Tommy Cottam
COGNITIVE ANTHROPOLOGISTS: Lindsey Allison, Jennifer Hruska
