senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Geometry Ogilvy Japan's AI Generated Film Launches Web3 Metaverse Platform

20/03/2023
Advertising Agency
Tokyo, Japan
332
Share
The film for telecom brand KDDI was developed by way of four illustrations from gen z artist Mayu Yukishita

To launch aU (Alpha-U), a new web/3 metaverse platform brand created through a new partnership between Japan's leading telecom, KDDI, and WPP, Geometry Ogilvy Japan (hereinafter 'Geometry Ogilvy') has created an entirely virtually produced film. 

Working with Sydney-based production house Alt.vfx, and their subsidiary T&DA, along with New Holland Creative and THINKR, the film was developed by way of four illustrations from gen z artist Mayu Yukishita, who has illustrated best-selling books and NEUT MAG, which is a popular among fashionable people overseas. Used as building blocks, the entire 30 seconds have been created connecting the four images by using AI Midjourney and Stable Diffusion to generate interpolated animation, with VFX technology used to assemble the scenes. In addition, both the music and narration were virtual.  

Yasushi Arikawa, executive creative director of Geometry Ogilvy Japan, commented, "the new creative expression generated by AI was inevitable for KDDI's new brand, αU, which aims to offer services centered on Web3 and the metaverse. This film, in which AI and a virtual singer tell a story about the concept of "Already, one world" that blends the real and virtual worlds, takes us beyond the 'uncanny valley' to an emotionally charged story." 

Geometry Ogilvy supports all creative direction for the new aU (Alpha U) collaboration, including all branding, communication design, events, and press conferences.

Credits
Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
Work from VML & Ogilvy Japan
Delta Airlines and Yuto Horigome
Delta Air Lines
23/05/2023
281
0
Sound Tour Case Video
Spotify Japan
08/09/2022
52
0
Shibuya Virtual City - Fun For Good
au by KDDI, Future Design Shibuya
08/09/2022
34
0
ALL THEIR WORK