Geometry China Appointed by Singapore-Based Social Commerce Brand Kinofy

Geometry China has been appointed by Singapore-based Kinofy to help businesses around the world enter the Chinese market with ease.

Kinofy offers borderless retail solutions for brands expanding into highly-competitive and culturally-diverse China. After a formal pitch process, it decided to appoint Geometry China as partner for the ChinaGo! project. ChinaGo! project is an O2O Instagrammable experiential brand tour, helping businesses around the world to ease their entry into the Chinese market in a smart, simple and seamless manner. It incorporates cross-border social eCommerce, O2O retail, O2O live streaming, O2O gamification and KOL marketing to drive the participating merchants’ business in China.

Kawee Chong, CEO of Kinofy, said: “Through Kinofy’s robust cross-border eCommerce platform, global brands can now enter into China in a smooth way. We are pleased to forge an innovative partnership with Geometry to build an authentic and individualised brand relationship in this social commerce ecosystem. Stronger together, this collaboration will certainly bring the ChinaGo! project to the successful fruition.”

Geometry China’s CEO Tracy Fu also added: “Our partnership with Kinofy embodies and demonstrates our omni-channel capability, helping overseas brands’ localisation in China. We are delighted to provide in-depth insight and analysis of consumers in digital commerce space, which will eventually empower Kinofy’s services.”

China’s demand for overseas brands has been on a steep rise. In the first half of 2019, imports grew by 10%, almost twice the rate of overall FMCG growth, driven mostly by online sales of imports. This presents a positive prospect for brands that are going to penetrate China, as well as the partnership between Geometry and Kinofy.