General Motors Auctions Art Work Done on Vehicle Hoods for Charity

Art collectors will soon have a chance to own unique works of art created by four multifaceted artists from across the United States, all of them using General Motors vehicle hoods as their canvas.

The proceeds are going to two non-profits, EVNoire, which provides EV education to diverse communities, and Accessible Festivals, creator of fully accessible opportunities at music festivals for people of all abilities.

Bidding ends on Nov. 30th at 11pm at Neighbor Hoods under the auspices of 32auctons, a silent auction platform. Both non-profits align with GM's aspiration of being the most inclusive company in the world by focusing on diversity, equity and inclusion.

The auction comes after the launch of GM's Neighbor Hoods campaign, which coincided with Roc Nation's Made in America Festival, an annual two-day, culturally diverse concert festival. As a sponsor of the festival, GM brought a unique charitable component to that event, along with an attention-grabbing vehicle display.

GM’s Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and a new branded content series, Neighbor Hoods. 

Working with Secret Walls, Neighbor Hoods displayed artwork from multifaceted artists from across the nation: Philadelphia-based Cuban/Egyptian muralist Symone Salib, Detroit-based multi-disciplinary artist Shaina Kasztelan, Los Angeles-based artist UPENDO and New Orleans-based artist Jerin 'Jerk' Beasley. The campaign was led by GM’s multicultural agency of record Majority. 

“This campaign celebrates how the neighbourhoods that raise us help shape us,” said Tarshena Armstrong, GM director of diversity marketing and development. “Our origins help us plug into our fullest creative potential and artfully electrify the world.”