Gen-Z Talent Beabadoobee and Cookie Star in Superdry’s ‘90s Inspired Collection

COMPULSORY directing duo Bedroom brings their honed aesthetic into commercials with a launch piece for Superdry starring gen-z megastar Beabadoobee and rising talent Cookie. 

Known for their sharp and inventive visuals in the music video landscape, bedroom are taking their style behind the bleachers with a perfectly 90s inspired collaboration with Superdry’s AW21 Original & Vintage collection. The collection cherry picks the best of the decade with varsity looks to punk tartans, all with a focus on sustainability. 

The campaign film features Beabadoobee’s latest track ‘Cologne’ as we see her and model/musician Cookie in different Linklater-esque set ups, which the directing duo blend seamlessly using a mixed format approach and charming naturalistic performances. In tandem with the film, Blackksocks shot the stills' campaign for out-of-home and in-store worldwide, capturing the authentic energy of the hero talent and encapsulating the mood of the collection.

Superdry’s AW21 outerwear collection certifies every jacket is made from post-consumer waste plastic, guaranteeing the use of truly recycled materials. In 2020 alone, Superdry has usurped 43.9 million plastic bottles from landfills, incineration, and the ocean.