Gameloft for brands Wins Two Prestigious Competitions

Gameloft for brands, a media and creative house for gamified branded content, in collaboration with, Univision, the leading Hispanic media company in the U.S., has just won in two prestigious competitions, including a silver award at the Creativity International Design & Advertising Awards and a Bronze in the MMA (Mobile Marketing Association) Smarties Awards. These competitions evaluate excellence in creative design from established and up-in-coming designers across the globe.

Gameloft for brands was awarded under Video Game - Graphics and Mobile Gaming, Gamification & E-Sports for the custom playable ad unit created for Univision’s crime thriller, El Dragon. The playable unit, based on the Japanese puzzle box and a nod to the novela’s unique plot, was integrated into Gameloft for brands’ network of in-game media. The ad challenged players to decipher increasingly difficult puzzles as fast as possible to earn the best score and top the leaderboard. They could also challenge friends through built-in social prompts.

In addition, players had the option to learn more about the telenovela through sections dedicated to the trailer, character bios, and exclusive behind-the-scenes footage. The playable unit was further integrated into the overall marketing plan, being featured in an activation attended by more than 100,000 people. Attendees could access the mobile game through a QR code or when prompted by entering a geo-fenced area.

“We’re proud to share this award with our inspired client, Univision, who not only saw the possibilities of a custom branded gaming for reaching and engaging their target audience, but integrated into their overall marketing plan for El Dragon,” stated Casey Campbell, managing director of Gameloft for brands, North America, “This award solidifies the effectiveness of gamified branded content and how the world of marketing and advertising are embracing it.”

“At Univision we are fully focused on developing cutting edge marketing strategies and content that not only meet our audience demand, but also set the standard for industry innovation” added Dennis Estrella, vice president of digital marketing at Univision. “We knew from the beginning we wanted to do something completely custom and out-of-the box for this amazing, one-of-a-kind series. Gameloft helped bring our vision to life by engaging audiences to our content with an enhanced interactive experience.”

Click here see all Gameloft for brands gamified campaigns from across the world, including playables, interactive videos, gamified AR and more.