Gala Bingo Launches 40,964 Radio Ads to Celebrate the UK's Love of All Things Five in a Row

To continue Gala Bingo’s campaign of celebrating the joy of discovering five things in a (bingo) row, they have launched a new audio campaign that features 40,964 unique adverts so everyone can hear their perfect 5.

The adverts have been developed by Gala Bingo’s lead creative agency neverland and leaders in dynamic creative for audio AMA.

The two teams worked together to create the audio campaign’s creative structure – which features an ever-changing combination of five words being said five times followed by a short campaign message.

Using AMA Studio, the words that listeners will hear in the advert will change depending on when and where listeners hear them.

Over 153 words were recorded to allow the advert to change depending on where in the country it’s being heard, the local weather, national and local holidays, cultural and sporting events, the time of day and day of the week, and even astrological events like the changing phases of the moon and star signs.

Some of the words included are:

🎤 Sequin – in honour of this Saturday’s Eurovision Final

🌕 Werewolf – only being played out during the full moons of July and August

🎸 Guitar - for radio listeners heading towards or at Glastonbury

♏ Scorpio – live across Scorpio season in October and November

🦞 Lobster – only being heard by people near the coast

🤴 Crown – to celebrate the Kings birthday (17th June)

☔ Brolly – a helpful reminder for when it’s raining in an area

🌭 Sausage – only to be heard in and around Cumberland

Sara Jolly, Head of Brand Gala Bingo & Foxy Bingo, said: “Gala Bingo, Gala Bingo, Gala Bingo, Gala Bingo, Gala Bingo”

Rob Broomhall, creative production manager at AMA said: “Dynamic, Dynamic, Dynamic, Dynamic, Dynamic”

Noel Bunting (nee Hamilton), executive creative director of neverland, said: “neverland, neverland, neverland, neverland, neverland”

The ads will run across radio and digital audio across the year. Media for the campaign was booked by long term Gala Bingo partner the7stars.