Future-Proofing Your Production Company

What draws people to entertainment and production is also what makes it precarious: it’s always evolving. The industry’s dynamism and creativity are its allure—and its risk. Even as an accountant, I get the appeal. I co-founded SYZYGY to help advertising, entertainment, and production companies thrive amid this constant flux. Through our work, we’ve gained invaluable insight into the financial, production, and HR challenges shaping the field.

A recurring question from our clients is: How do I future-proof my company? AI is advancing rapidly, economic uncertainties are looming, and an industry still rebounding from the 2023 strike is now facing the added challenge of navigating the fallout from the LA Fires. These fires, which upended lives, homes, and businesses, are a stark reminder of how unpredictable the future can be. It can feel like the risks overshadow the rewards. The fear is that technology will outpace us, an unstable economy will stifle creativity, or, in the worst case, everything could literally go up in flames.

Here’s the truth: while feelings are valid, they’re not facts. The key to future-proofing isn’t about avoiding risks entirely - an impossible goal, sadly - but preparing for them strategically. With the right tools, mindset, and approach, you can build a resilient company positioned for sustainable growth. As we step into 2025, here are five actionable steps to help your production company adapt, thrive, and embrace the future:

1. Assess Your Risk Tolerance

Where is your company vulnerable? Could you afford to take on more risk? Many production companies operate with outdated business practices, such as neglecting to use platforms like Slack to organize internal communications. We won’t name names, but did you know some companies still use AIM for this? Start by evaluating your risk threshold and identifying areas for improvement. Knowing where you stand is the first step toward building resilience.

2. Ground Decisions in Data

Fear of the unknown can be paralyzing, but facts provide clarity. Compare your company’s performance against industry benchmarks. Analyze trends in costs, client expectations, and revenue. Even if it’s daunting, look at your business’s bank statements yourself before asking for assistance. Where is your money really going? While your goals may need to be redefined, this process can also help you refine your approach if you enlist professional guidance to navigate your company’s trajectory. Understanding your present position empowers you to plan effectively for the future.

3. Shift from Short-Term to Long-Term Thinking

Production companies often operate on a project-by-project basis, which can hinder long-term vision. Use financial projections to map out the year ahead, incorporating economic trends and current metrics. Anticipating challenges ensures you’re ready for them when they arise.

4. Embrace Tech Strategically

Avoid reacting impulsively to new technologies. Instead, use data to make informed decisions about tools that enhance your operations. For example, setting automated reminders for follow-ups isn’t undercutting your assistant; it frees them to focus on more meaningful tasks.

While AI won’t replace human creativity, it can streamline production processes. Companies that strategically integrate tech will lead the way. When implementing a new tool, start by mapping out the ideal version of the process it’s meant to support, then design the tool to fit it—rather than redesigning your process to suit the tool.

When it comes to AI, remember: automation works best as a tool to support output, not to replace the creativity and expertise of your team. Use it after thorough testing and only as an enhancement, not an end-to-end solution.

5. Foster a Culture of Adaptability

The only constant is change. Success hinges on a willingness to pivot, learn, and bring your team along. Develop a flexible operating plan and prioritize clear communication. Clinging to outdated practices will hinder growth far more than any technological advancement.

For example, if you’re still using manual data entry and paper-based systems, it’s time for an upgrade. Legacy systems may have worked in the past, but they won’t secure your future. Examine your processes and systems with fresh eyes: why do you do things the way you do? If your answer is “because that’s how it’s always been done,” it might be time for a change.

Future-proofing isn’t about eliminating risk but preparing for it. Resilience comes from embracing change with strategic foresight and a flexible mindset. This adaptability has always separated enduring companies from those that fade.

Consider how legacy production houses navigated the transition from film to digital and the rise of the internet. Their success lay in their ability to evolve. Today, as the industry grapples with challenges—resilience takes on an even greater importance. Preparing for the future isn’t just a business necessity; it’s a way to safeguard creativity and ensure your company’s enduring impact.

If the future is certain to arrive, the best way to face it is to prepare now—so you’re ready to thrive when change inevitably comes.