Funday is Brewing a Brand Refresh for BIGGBY® COFFEE

Creative agency Funday has collaborated with US coffeehouse franchise BIGGBY® COFFEE on an upcoming campaign and brand refresh.

The campaign will centre around the founding principles and core values upheld by BIGGBY®, which was established in Michigan in 1995. Now spanning over 400 locations spread across 13 states, the company, as well as being known for its drinks, is known for its people-first approach and focus franchise involvement in their local community. The upcoming brand refresh will spotlight the message ‘BIGGBY® Makes it Better' through a series of relatable, human-focused moments that show how BIGGBY® fosters good energy through connection and community.

Jared Folkmann, partner and CCO commented, “We’re thrilled to be partnering with the Biggby team on this campaign. Our team loves the opportunity to create real, warm and simple stories that any audience can resonate with. The creative process is a lot of fun when what we’re creating is a positive and believable experience.”

Rita Bettino, CMO at BIGGBY® COFFEE added, “It's been a real pleasure to work with the folks at Funday. They bring a blend of strategic thinking and creative talent that is grounded in a deep understanding of our brand. Their collaborative approach, flexibility and ability to develop ideas that genuinely fit within our brand framework made them standout partners.”

The work will roll out across OLV, social and OOH throughout Biggby’s US markets this summer.