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Full Winners List for Cannes Lions 2024 Day One

18/06/2024
Publication
London, UK
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Cannes Lions kicked off with a roar on Monday with the Radio & Audio Lions, Outdoor Lions, Print & Publishing Lions, Health & Wellness Lions and Pharma Lions

Find out who won what on Day One of Cannes Lions 2024 below.

Radio & Audio


Prize: Grand Prix
Title: THE MISHEARD VERSION
Brand: SPECSAVERS
Entrant: GOLIN, London
Location: UNITED KINGDOM

Gold Lion
Title: THE MISHEARD VERSION
Brand: SPECSAVERS
Entrant: GOLIN, London
Location: UNITED KINGDOM

Prize: Gold Lion
Title: UNINTERRUPTAD
Brand: BUDWEISER
Entrant: AFRICA CREATIVE DDB, Sao Paulo
Location: BRAZIL

Prize: Gold Lion
Title: BREATHE THROUGH IT
Brand: HALLS
Entrant: DAVID, Madrid
Location: SPAIN

Prize: Gold Lion
Title: OTTER
Brand: SANDOZ DEUTSCHLAND / HEXAL
Entrant: SERVICEPLAN, Munich / SERVICEPLAN, Brussels
Location: GERMANY / BELGIUM

Prize: Silver Lion
Title: UNINTERRUPTAD
Brand: BUDWEISER
Entrant: AFRICA CREATIVE DDB, Sao Paulo
Location: BRAZIL

Prize: Silver Lion
Title: SOUND SCALES
Brand: BAILEYS
Entrant: VML, London / VML, New York
Location: UNITED KINGDOM / UNITED STATES

Prize: Silver Lion
Title: PUB MUSEUMS
Brand: HEINEKEN
Entrant: LEPUB, Milan / PUBLICIS, Dublin
Location: ITALY / IRELAND

Prize: Silver Lion
Title: THE SOUND STUDIO
Brand: THE GENERAL INSURANCE
Entrant: ENERGY BBDO, Chicago
Location: UNITED STATES

Prize: Silver Lion
Title: SORRY FOR SLURPING
Brand: POT NOODLE / UNILEVER
Entrant: adam&eveDDB, London
Location: UNITED KINGDOM

Prize: Silver Lion
Title: THE MISHEARD VERSION
Brand: SPECSAVERS
Entrant: GOLIN, London
Location: UNITED KINGDOM

Prize: Bronze Lion
Title: TAIL ORCHESTRA
Brand: PEDIGREE
Entrant: BBDO NEW YORK
Location: UNITED STATES

Prize: Bronze Lion
Title: MAGNETIC STORIES
Brand: SIEMENS HEALTHINEERS
Entrant: AREA 23, AN IPG HEALTH NETWORK COMPANY, New York
Location: UNITED STATES

Prize: Bronze Lion
Title: DEW BATTLE
Brand: MOUNTAIN DEW
Entrant: BBDO GUERRERO, Makati City
Location: PHILIPPINES

Prize: Bronze Lion
Title: NO SMILES
Brand: MCDONALD'S
Entrant: TBWA\HAKUHODO, Tokyo
Location: JAPAN

Prize: Bronze Lion
Title: HEINZ KETCHUP INSURANCE
Brand: HEINZ
Entrant: FP7 McCANN, Dubai
Location: UNITED ARAB EMIRATES

Prize: Bronze Lion
Title: ROCK DNA
Brand: BILLBOARD
Entrant: ALMAPBBDO, Sao Paulo
Location: BRAZIL

Prize: Bronze Lion
Title: BREATHE THROUGH IT
Brand: HALLS
Entrant: DAVID, Madrid
Location: SPAIN

Prize: Bronze Lion
Title: TOUCH
Brand: MASTERCARD
Entrant: HOWATSON+COMPANY, Sydney
Location: AUSTRALIA

Prize: Bronze Lion
Title: THE UNIVERSAL LANGUAGE OF COCA-COLA
Brand: COCA-COLA
Entrant: GUT, Buenos Aires
Location: ARGENTINA

Prize: Bronze Lion
Title: THE ICONIC PLAYLIST
Brand: MERCEDES-BENZ
Entrant: TBWA\PARIS
Location: FRANCE

Prize: Bronze Lion
Title: THE SOUND STUDIO
Brand: THE GENERAL INSURANCE
Entrant: ENERGY BBDO, Chicago
Location: UNITED STATES

Prize: Bronze Lion
Title: WEDDING
Brand: WORLD VISION FRANCE
Entrant: STEVE, PARIS
Location: FRANCE


Print & Publishing 


Prize: Grand Prix
Title: RECYCLE ME
Brand: COCA-COLA
Entrant: OGILVY, New York
Location: UNITED STATES

Prize: Gold Lion Campaign
Title: THE MOST FAMOUS CHALICE MODEL
Brand: STELLA ARTOIS
Entrant: GUT, Miami
Location: UNITED STATES

Prize: Gold Lion Campaign
Title: THE MOST FAMOUS CAN MODEL
Brand: STELLA ARTOIS
Entrant: GUT, Miami
Location: UNITED STATES

Prize: Gold Lion Campaign
Title: THE MOST FAMOUS 6-PACK MODEL
Brand: STELLA ARTOIS
Entrant: GUT, Miami
Location: UNITED STATES

Prize: Gold Lion Campaign
Title: STAIRS
Brand: MAGNUM
Entrant: LOLA MULLENLOWE, Madrid
Location: SPAIN

Prize: Gold Lion Campaign
Title: CORNER
Brand: MAGNUM
Entrant: LOLA MULLENLOWE, Madrid
Location: SPAIN

Prize: Gold Lion Campaign
Title: DOORSTEP
Brand: MAGNUM
Entrant: LOLA MULLENLOWE, Madrid
Location: SPAIN

Prize: Gold Lion Campaign
Title: WALL
Brand: MAGNUM
Entrant: LOLA MULLENLOWE, Madrid
Location: SPAIN

Prize: Gold Lion
Title: THANKS FOR COKE-CREATING
Brand: COCA-COLA
Entrant: VML, New York / VML, Kansas City / VML, Sao Paulo
Location: UNITED STATES / BRAZIL

Prize: Gold Lion
Title: BRAIDED HISTORY
Brand: L'ORÉAL DE PUERTO RICO
Entrant: DDB LATIN PUERTO RICO
Location: PUERTO RICO

Prize: Silver Lion Campaign
Title: GREG ABBOTT
Brand: CHANGE THE REF
Entrant: ALMA DDB, Miami
Location: UNITED STATES

Prize: Silver Lion Campaign
Title: RICK SCOTT
Brand: CHANGE THE REF
Entrant: ALMA DDB, Miami
Location: UNITED STATES

Prize: Silver Lion Campaign
Title: NIKKI HALEY
Brand: CHANGE THE REF
Entrant: ALMA DDB, Miami
Location: UNITED STATES

Prize: Silver Lion
Title: UNFINISHED
Brand: EE
Entrant: SAATCHI & SAATCHI, London
Location: UNITED KINGDOM

Prize: Silver Lion
Title: THE AI PRESIDENT
Brand: ANNAHAR NEWSPAPER
Entrant: IMPACT BBDO, Dubai
Location: UNITED ARAB EMIRATES

Prize: Bronze Lion Campaign
Title: THE BEER INSIDE THE MUSIC_AMERICANQUARTET
Brand: BUDWEISER
Entrant: AFRICA CREATIVE DDB, Sao Paulo
Location: BRAZIL

Prize: Bronze Lion Campaign
Title: THE BEER INSIDE THE MUSIC_FEBEM
Brand: BUDWEISER
Entrant: AFRICA CREATIVE DDB, Sao Paulo
Location: BRAZIL

Prize: Bronze Lion Campaign
Title: POLYESTER
Brand: VOLKSWAGEN
Entrant: VOLKSWAGEN, Quito / BBDO CHILE, Santiago / BBDO ECUADOR, Quito
Location: ECUADOR / CHILE

Prize: Bronze Lion Campaign
Title: FISHING WIRE
Brand: VOLKSWAGEN
Entrant: VOLKSWAGEN, Quito / BBDO CHILE, Santiago / BBDO ECUADOR, Quito
Location: ECUADOR / CHILE

Prize: Bronze Lion
Title: 1943
Brand: ROBERT CAPA CONTEMPORARY PHOTOGRAPHY CENTER
Entrant: INNOCEAN BERLIN
Location: GERMANY

Prize: Bronze Lion Campaign
Title: MELBOURNE
Brand: SLEEPZONE
Entrant: ADPRO OMD, Amman
Location: JORDAN

Prize: Bronze Lion Campaign
Title: ROME
Brand: SLEEPZONE
Entrant: ADPRO OMD, Amman
Location: JORDAN

Prize: Bronze Lion
Title: BLACK LIGHTS
Brand: BRADESCO SEGUROS & GOMA/EMPREGUE AFRO & MUSEU AFRO-UFBA
Entrant: ALMAPBBDO, Sao Paulo
Location: BRAZIL

Prize: Bronze Lion
Title: A SOUP TO REMEMBER
Brand: MARODI
Entrant: BRUKETA&ZINIC&GREY, Zagreb
Location: CROATIA

Prize: Bronze Lion
Title: THE BEKO INHERITANCE
Brand: BEKO
Entrant: VML, London / VML, Berlin
Location: UNITED KINGDOM / GERMANY

Prize: Bronze Lion
Title: BETTER WITH PEPSI - RUM
Brand: PEPSI
Entrant: ALMA DDB, Miami
Location: UNITED STATES

Prize: Bronze Lion
Title: REPRINTING NICA
Brand: LA PRENSA NEWSPAPER
Entrant: HAVAS COSTA RICA, San Antonio / BETC HAVAS, Sao Paulo
Location: COSTA RICA / BRAZIL

Prize: Bronze Lion
Title: LIFE IS NOT AN IKEA CATALOGUE
Brand: IKEA
Entrant: TRY, Oslo
Location: NORWAY

Prize: Bronze Lion
Title: LAST DROP
Brand: HEINZ
Entrant: LEPUB, Sao Paulo / PUBLICIS GROUPE BENELUX, Brussels
Location: BRAZIL / BELGIUM

Prize: Bronze Lion
Title: THE 100TH EDITION
Brand: FRANKFURTER ALLGEMEINE ZEITUNG
Entrant: SCHOLZ & FRIENDS, Berlin
Location: GERMANY

Prize: Bronze Lion
Title: 10 VS 10
Brand: DOVE
Entrant: OGILVY, London / OGILVY AUSTRALIA, Sydney
Location: UNITED KINGDOM / AUSTRALIA


Outdoor


Health & Wellness


Prize: Grand Prix
Title: THE LAST BARF BAG
Brand: DRAMAMINE
Entrant: FCB CHICAGO
Location: UNITED STATES

Prize: Gold Lion
Title: MICHAEL CERAVE
Brand: CERAVE
Entrant: OGILVY PR, New York
Location: UNITED STATES

Prize: Gold Lion
Title: FIT MY FEET
Brand: BUCKAROO FOOTWARE
Entrant: McCANN, Gurugram
Location: INDIA

Prize: Gold Lion
Title: PROTECTASBIH
Brand: SAUDIA AIRLINES
Entrant: LEO BURNETT, Jeddah / SAATCHI & SAATCHI ME, Dubai
Location: SAUDI ARABIA / UNITED ARAB EMIRATES

Prize: Silver Lion
Title: CHILD WEDDING CARDS
Brand: UN WOMEN
Entrant: IMPACT BBDO, Dubai
Location: UNITED ARAB EMIRATES

Prize: Silver Lion
Title: PAPER ORGANS
Brand: TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER
Entrant: LEO BURNETT, Taipei
Location: TAIWAN

Prize: Silver Lion
Title: ALLEGRA AIRWAYS
Brand: ALLEGRA
Entrant: SALUTEM, New York / EDELMAN, Toronto
Location: UNITED STATES / CANADA

Prize: Silver Lion
Title: THE LAST BARF BAG
Brand: DRAMAMINE
Entrant: FCB CHICAGO
Location: UNITED STATES

Prize: Silver Lion
Title: MICHAEL CERAVE
Brand: CERAVE
Entrant: OGILVY PR, New York
Location: UNITED STATES

Prize: Silver Lion
Title: SAMSUNG IMPULSE
Brand: SAMSUNG
Entrant: CHEIL WORLDWIDE, Madrid
Location: SPAIN

Prize: Silver Lion
Title: ANOTHER BIRTHDAY
Brand: APPLE
Entrant: TBWA\MEDIA ARTS LAB, Los Angeles
Location: UNITED STATES

Prize: Silver Lion
Title: PIECE OF ME
Brand: KPN
Entrant: DENTSU CREATIVE, Amsterdam
Location: NETHERLANDS

Prize: Silver Lion
Title: TRES
Brand: REINSERTA
Entrant: GREY, Mexico City
Location: MEXICO

Prize: Silver Lion
Title: WAITING TO LIVE
Brand: NHS BLOOD AND TRANSPLANT
Entrant: VML, London / WUNDERMAN THOMPSON, London
Location: UNITED KINGDOM

Prize: Silver Lion
Title: ASSUME THAT I CAN
Brand: COORDOWN
Entrant: INDIANA PRODUCTION COMPANY, Milan / SMALL, New York
Location: ITALY / UNITED STATES

Prize: Silver Lion
Title: ASSUME THAT I CAN
Brand: COORDOWN
Entrant: SMALL, New York
Location: UNITED STATES

Prize: Silver Lion
Title: CALL GLENN
Brand: CHILD FOCUS
Entrant: VML BELGIUM, Antwerp / WUNDERMAN THOMPSON, Antwerp
Location: BELGIUM

Prize: Silver Lion
Title: IMPOSSIBLE JOURNEY
Brand: ASTER
Entrant: AREA 23, New York
Location: UNITED STATES

Prize: Silver Lion
Title: THE MISHEARD VERSION
Brand: SPECSAVERS
Entrant: GOLIN, London
Location: United Kingdom

Prize: Silver Lion
Title: SOLO: THERE'S MAGIC IN ALL OF US
Brand: MONTEFIORE EINSTEIN
Entrant: ALTO NEW YORK
Location: New York

Prize Bronze Lion
Title: THE LAST BARF BAG
Brand: DRAMAMINE
Entrant: FCB CHICAGO
Location: United States

Prize: Bronze Lion
Title: FIT MY FEET
Brand: BUCKAROO FOOTWARE
Entrant: McCANN, Gurugram
Location: INDIA

Prize: Bronze Lion
Title: THE SHAMELESS PAD
Brand: INTIMUS
Entrant: FCB BRASIL, Sao Paulo
Location: BRAZIL

Prize: Bronze Lion
Title: 47
Brand: CAFÉ JOYEUX
Entrant: KLICK HEALTH, Toronto
Location: CANADA

Prize: Bronze Lion
Title: THE CURE
Brand: EDITORA TAVERNA
Entrant: AFRICA CREATIVE DDB, Sao Paulo
Location: BRAZIL

Prize: Bronze Lion
Title: VASELINE SUNITIZER
Brand: UNILEVER
Entrant: VML, Jakarta
Location: INDONESIA

Prize: Bronze Lion
Title: ADOPT YOUR ALLERGIES
Brand: ALLEGRA
Entrant: McCANN, Bogota / MRM WORLDWIDE, Santiago / MRM WORLDWIDE, Madrid
Location: COLOMBIA / CHILE / SPAIN

Prize: Bronze Lion
Title: STOP BULLYING
Brand: GREEK MINISTRY OF EDUCATION, RELIGIOUS AFFAIRS AND SPORTS
Entrant: OGILVY, Athens
Location: GREECE

Prize: Bronze Lion
Title: PROTECTASBIH
Brand: SAUDIA AIRLINES
Entrant: LEO BURNETT, Jeddah / SAATCHI & SAATCHI ME, Dubai
Location: SAUDI ARABIA / UNITED ARAB EMIRATES

Prize: Bronze Lion
Title: THE MELANOMA LAW
Brand: SKIN CANCER UK
Entrant: OGILVY, London
Location: UNITED KINGDOM

Prize: Bronze Lion
Title: SHORT LIFE STORIES
Brand: WHITE RIBBON
Entrant: BENSIMON BYRNE, Toronto
Location: CANADA

Prize: Bronze Lion
Title: TEST-ICLES
Brand: FUNDACIÓN DE ALBA, A.C.
Entrant: OGILVY, Mexico City / OGILVY HEALTH, New York
Location: MEXICO / UNITED STATES

Prize: Bronze Lion
Title: SICKER THAN THE PATIENTS
Brand: FRONTLINE19
Entrant: adam&eveDDB, London
Location: UNITED KINGDOM

Prize: Bronze Lion
Title: THE IMPOSSIBLE CHOICE
Brand: ST. JUDE INDIA CHILDCARE CENTRES
Entrant: OGILVY, Mumbai
Location: INDIA

Prize: Bronze Lion
Title: ASHE VERSUS
Brand: MODERNA, INC.
Entrant: TBWA\HEALTH COLLECTIVE, New York
Location: UNITED STATES

Prize: Bronze Lion
Title: SOLO: THERE'S MAGIC IN ALL OF US
Brand: MONTEFIORE EINSTEIN
Entrant: ALTO NEW YORK, New York
Location: UNITED STATES

Prize: Bronze Lion
Title: SOLO: THERE'S MAGIC IN ALL OF US
Brand: MONTEFIORE EINSTEIN
Entrant: ALTO NEW YORK, New York
Location: UNITED STATES

Prize: Bronze Lion
Title: FITCHIX
Brand: HONEST EGGS CO
Entrant: VML, Melbourne
Location: AUSTRALIA


Pharma


Prize: Grand Prix
Title: MAGNETIC STORIES
Brand: SIEMENS HEALTHINEERS
Entrant: AREA 23, AN IPG HEALTH NETWORK COMPANY, New York
Location: UNITED STATES

Prize: Gold Lion
Title: VOICE 2 DIABETES
Brand: KVI BRAVE FUND INC
Entrant: KLICK HEALTH, Toronto
Location: CANADA

Prize: Silver Lion
Title: MAGNETIC STORIES
Brand: SIEMENS HEALTHINEERS
Entrant: AREA 23, AN IPG HEALTH NETWORK COMPANY, New York
Location: UNITED STATES

Prize: Silver Lion
Title: AIRQUITY
Brand: EARSWITCH
Entrant: HAVAS LYNX, Manchester / EARSWITCH, Manchester
Location: UNITED KINGDOM

Prize: Bronze Lion
Title: NOT A LONELY JOURNEY
Brand: BIOGEN
Entrant: VML, Milan
Location: ITALY

Prize: Bronze Lion
Title: MIS[S]DIAGNOSED
Brand: ORGANON
Entrant: MULLENLOWE MENA, Dubai / McCANN HEALTH, Dubai
Location: UNITED ARAB EMIRATES

Prize: Bronze Lion
Title: HEART SURGEON'S COOKBOOK
Brand: GETINGE
Entrant: GETINGE, Gothenburg / FORSMAN & BODENFORS, Gothenburg
Location: SWEDEN

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