Fuel Brand JET Takes the Drama Out of Driving in Campaign from isobel

isobel has created a fun new campaign for JET, one of the UK’s leading fuel brands, that explores how JET takes the drama out of driving.

Featuring a variety of knowingly OTT films plus digital executions - the campaign features a mixture of everyday people caught up in their own mini ‘Forecourt Dramas’.

A theatrical blue curtain with the words JET PRESENTS sweeps open to reveal a distressed bridesmaid on a JET forecourt. Weeping and whaling she yells ‘we don’t have time to fill up’ only for her mood to change in an instant as her wedding partner announces that it’s all done and they drive off calmly with the end-line ‘here for drivers not dramas’.

In other scenarios we see a driver in full meltdown as the last drop of windscreen washer liquid leaves the tank and a builder in tears because he’s not had his morning coffee! Each of the dramas abruptly cut short by someone using JET facilities to bring them back to reality and back on the road quickly and safely.

“As well as showing how JET do all they can to help drivers ‘Keep on Moving’, these wonderfully fun, silly and ridiculously dramatic films show JET’s human side and character,  highlighting that at JET -  there are no dramas,” says Ben Stump, creative director, isobel.

The new campaign comes two years after the award-winning ‘Keep on Moving’ TV ad that featured a man on a grand piano ‘driving’ through the British countryside to the Joe Jackson hit Steppin’ Out. 

Commenting on the campaign Rob Runnels, manager, brand, UK marketing Phillips 66 Limited says: “This campaign by isobel is full of humanity and humour -  and truly captures the unique spirit and personality of the JET brand. Deliberately over the top and ‘dramatic’ the  scenarios are nonetheless relatable and will resonate with our customers. This is a campaign to be proud of - one that puts a smile on your face and  stands out for all the right reasons.”

The campaign media includes TV, VOD and social.