Fruit of the Loom is Playing with Portals in New Ad from CP+B Boulder

CP+B Boulder has this week launched a new ad for Fruit of the Loom, 'Magic Marker.'

The ad showcases how there are some things parents just can’t prepare for. Like a giant energy portal materialising in your living room, or magic marker all over your freshly painted walls. But you can be prepared for back to school season thanks to their bonus packs which offer a few extra pairs of underwear… just in case.

There’s also a TrueX Interactive Unit that plays the ad, then allows viewers to swipe between the parent’s perspective of messy situations and their kid’s imagination. Click here to give it a go.