Frontier Airlines Selects BarkleyOKRP as Agency of Record

Frontier Airlines has named independent agency BarkleyOKRP as its new agency of record to help lead a bold brand transformation. As Frontier redefines what it means to be a budget-friendly airline, the partnership will support the airline’s broader mission to deliver more than just low fares – creating a modern, value-driven experience that customers can feel from booking to arrival.

“For over a decade, our low fares have empowered millions of people to fly. Now we’re taking the next step – pairing our signature affordability with a much better experience, offering people even more, like our new first-class seats and richly rewarding loyalty program,” said Bobby Schroeter, chief commercial officer, Frontier Airlines. “BarkleyOKRP stood out with their deep consumer insight, creative strength, and proven ability to help brands transform. They’ll be a key partner in building trust and reshaping how people think about flying Frontier.”

As part of its “New Frontier” initiative, the airline is rolling out sweeping enhancements across its product, pricing, and customer service. BarkleyOKRP will play a central role in evolving Frontier’s brand strategy and design, leading creative and media, shaping internal culture, and strengthening social, CRM, and analytics efforts. New work is set to launch later this year.

“We are thrilled to partner with Frontier, a fun and courageous brand in a highly competitive category," said Jeff King, CEO of BarkleyOKRP. “We look forward to putting the scale, creativity and nimbleness of our Big Indie model to work for them.”

The win follows a series of major account additions since Barkley and OKRP merged to become a new model “Big Indie” agency with full-service capabilities. Since becoming BarkleyOKRP, the agency has won integrated accounts with high-profile brands like Visit Florida, Applegate Farms, the National Pork Board, Suja Life.