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From EV to EQ: Sample the Sounds of the Chevrolet Bolt EUV on TikTok

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Chevrolet's new TikTok campaign from Momentum Worldwide uses an interactive add-on and launched a contest on the platform

From EV to EQ: Sample the Sounds of the Chevrolet Bolt EUV on TikTok

Chevrolet has zeroed in on culture seekers for the Chevrolet Bolt EUV, launching an innovative new campaign on TikTok that replaces the traditional test drive and instead introduces a more creator-friendly way to experience the electric vehicle.

“Appealing to a demographic who values self-expression, creativity and the arts, we asked ourselves, what if in place of a test drive, you could experience the Chevy Bolt through the way it sounds?” stated James Hodge, brand director for Chevrolet Canada.

Cue the #BoltBeatRemix, an unconventional partnership between Chevrolet and popular Canadian TikTok star, @IamTiagz, which launched with a simple challenge: produce an original remix of Tiagz’ track Bebe using the electric sounds of the Chevrolet Bolt EUV.

This special collaboration track premiered on TikTok along with the platform’s first-ever interactive branded effect for an auto brand, which allows users to use the same Chevrolet Bolt EUV sounds to create their own remix and TikTok content. Even better, creators who engage with the branded effect can be entered for a chance to win a trip for two to a concert of their choice anywhere in Canada.

"Music is part of TikTok's DNA, giving us the unique ability to connect communities in powerful and joyous ways", says Joshua Bloom, GM, TikTok Canada.

"Chevrolet is blazing a new trail, tapping into the global virality of music on TikTok and creating a custom sound that will inspire Canadians to create original music and share it with the world. We are thrilled to partner with Chevrolet on this innovative, inspiring, first-to-market initiative."

Chevrolet x TikTok firsts for this campaign include:

  • First music branded effect 
  • First auto brand to collaborate with a musician for a custom song
  • First auto brand to use Interactive Add-On
  • First auto brand contest on platform
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Chevrolet

Brand director: James Hodge

National manager, marketing communications: George Saratlic

Marketing communications manager: Jenna Abraham

Carat

Account Director: Aimee Baumann

Digital strategist: Khyati Goyani

Assistant communications planner: Jessica Reid

Digital strategist: Parth Desai

Momentum Worldwide

Executive creative director: Patrice Pollack

Associate creative directors: Waleed Bachnak, Paul De La Merced

Creative directors: Antonia Goga, Cesar Vallejo

Senior content producer: Ben Sulzenko

Senior designer: Cameron Harapiak

Vice president, director of strategy: Ian Kapasi

Senior digital strategist: Samantha Kamiel

Group account director: Jeff Perrin

Account director: Andrew Thuss

Senior account manager: Ben Trattner

Account executive: Allison Yolles

Senior sponsorship director: Jared Wall

Associate sponsorship strategist: Ben Keymer

Commonwealth

VP Creative Director: Michael Katzikowski

Account Director: Jeff Thomas

Account Supervisor: Lisa Pervochenkova

Artist

Artist/producer: Tiagz

Writer/producer: Peter Joseph Fenn

Artist management: Jared Elice, Eric Parker

TikTok

Industry lead: Jeremy Reisler

Brand partnerships manager: Matt Sanson

Client solutions manager: Anthony Garcia

Client success manager: Megan Tandory

Lead creative strategist: Connie Chan

Head of Music, Canada: Katrina Kernaghan

Music editorial: Jordan Sowunmi

Commercial music and creative licensing: Rich Sica

Production

Production: Unified Content

Executive producer: Michi Lepik-Stalh

Director: Joe Dibenedetto

Line producer: Samantha Folliott

Edit

Editorial: Unified Content

Executive producer: Laurie Kerr Jones

Editor: Peter Miller

Producer: Rebecca Burtnik

VFX

VFX: Think Tank Creative

Categories: Automotive, Cars

Momentum Worldwide, Fri, 23 Sep 2022 14:03:41 GMT