Chevrolet has zeroed in on culture seekers for the Chevrolet Bolt EUV, launching an innovative new campaign on TikTok that replaces the traditional test drive and instead introduces a more creator-friendly way to experience the electric vehicle.

“Appealing to a demographic who values self-expression, creativity and the arts, we asked ourselves, what if in place of a test drive, you could experience the Chevy Bolt through the way it sounds?” stated James Hodge, brand director for Chevrolet Canada.

Cue the #BoltBeatRemix, an unconventional partnership between Chevrolet and popular Canadian TikTok star, @IamTiagz, which launched with a simple challenge: produce an original remix of Tiagz’ track Bebe using the electric sounds of the Chevrolet Bolt EUV.

This special collaboration track premiered on TikTok along with the platform’s first-ever interactive branded effect for an auto brand, which allows users to use the same Chevrolet Bolt EUV sounds to create their own remix and TikTok content. Even better, creators who engage with the branded effect can be entered for a chance to win a trip for two to a concert of their choice anywhere in Canada.

"Music is part of TikTok's DNA, giving us the unique ability to connect communities in powerful and joyous ways", says Joshua Bloom, GM, TikTok Canada.

"Chevrolet is blazing a new trail, tapping into the global virality of music on TikTok and creating a custom sound that will inspire Canadians to create original music and share it with the world. We are thrilled to partner with Chevrolet on this innovative, inspiring, first-to-market initiative."

Chevrolet x TikTok firsts for this campaign include:

• First music branded effect 
• First auto brand to collaborate with a musician for a custom song
• First auto brand to use Interactive Add-On
• First auto brand contest on platform