Friend’s Ric Cantor Delivers Overdue Justice for Drivers in Relatable Spot for McDonald’s New Zealand

Friend’s comedy king Ric Cantor delivers overdue justice for drivers in this relatable spot for McDonald’s New Zealand with DDB Group Aotearoa.

Right now in the UK we are so cold we can’t feel our hands, our Kiwi counterparts have theirs outstretched for a chip or five.

Ric captures the universally relatable, some could argue political, trade off between drivers and passengers when rolling up to the golden arches; Driver Tax. The tax stipulates that if you’re behind the wheel, you’re entitled to everyone’s meal.

Kicking off south of the equator’s warmer months, DDB Group Aotearoa are celebrating roadtrippers, holiday-makers and late-nighters with a car journey prerequisite of a McDonald’s in tow. In this spot Ric uplifts the rights of drivers everywhere to celebrate the delicious benefits of the unspoken, yet ubiquitous law.

Ric’s signature eclectic casting and comedy edge is perfect of the tongue-in-cheek concept; the driver in smug scoffing bliss vs the passengers utter incredulity at sacrificing a bite of a Big Mac is priceless.