FRIEND's Paul Herrmann Takes You on a Cyber Exploration of Versace Jeans Couture's AW/22 Collection

FRIEND's inimitable Paul Herrmann collaborates once more with Versace and Dazed with his feverishly glib film to launch the Versace Jeans Couture AW/22 collection.

Online only film developed in collaboration with Dazed Studio is a cyber-exploration of VJC’s newest collection, as styled by Allegra Versace herself.

The fashion megalith synonymous with '90s grandeur undergoes a cyber reimagining from Herrmann who captures that universal feeling of excitement before a big night out with your pals. Overlaying HTML texts between our starry-eyed heroes getting together and getting dolled up encapsulates this unparalleled anticipation on the nose. Some feelings never seem to change; neither do the clothes.