Freshpet Enlists Dog Mum Meghan Trainor as Brand Ambassador
Freshpet, the leading fresh pet food brand, announced today a yearlong partnership with global superstar Meghan Trainor, the pop hitmaker behind 'All About That Bass,' 'Made You Look,' and latest track with T-Pain 'Been Like This,' as its first Freshpet Ambassador, on National Pet Day. As part of the Freshpet campaign, Trainor wrote and recorded a new song, specifically highlighting her love of being a dog mom and the importance she places on feeding real, healthy food to pets.
"Being a parent to my two boys and four pups has been the greatest joy of my life,” said Meghan. “Freshpet and I share similar mindsets in wanting what’s best for our pets to help them live the longest, happiest lives. I used to make my dogs’ food from scratch. So, when I came across Freshpet, made with real meat, fruits, and vegetables, I knew I found a brand I could trust, and I’ve never seen them more excited for mealtime. My girls deserve the best, and the best is Freshpet.”
The centrepiece of the campaign is an original song, 'I’m A Dog Mom,' and an accompanying music video crafted in the pop star’s signature style, featuring her four dogs. The effort was conceived and created by Freshpet’s agency of record, Terri & Sandy. The video was shot by Trainor’s long time collaborator, director Lauren Dunn.
The 'I’m A Dog Mom' video will run in :06, :15, :30, and :60-second versions across digital and social media channels including Facebook, Instagram, TikTok, and YouTube, as well as OTT streaming channels. Trainor will also appear in a wide-reaching online and social media campaign along with a personal appearance, and more, throughout the year-long partnership.
"Meghan is a remarkable talent and we know she's only going to continue to rise to new heights," said Scott Morris, Freshpet co-founder and president. “We were drawn to her confidence, her warm personality, and, of course, her love for her dogs. She is unapologetically obsessed with her dogs and their health and happiness, which makes her align perfectly with Freshpet and what we stand for. Meghan’s authenticity and spirit is something we admire, and we’re thrilled to welcome her to the Freshpet family,” Morris continued
“We’ve been working with Freshpet for 13 years and collaborating with Meghan has been among the most rewarding creative partnerships for the brand,” says Sandy Greenberg, co-founder, co-CEO. “Her pure love of dogs, and her ability to bring joy and connect through her music will no doubt strike a chord with all pet parents.”
Meghan rose to prominence with her breakout song, 'All About That Bass,' which reached #1 on the US Billboard Hot 100chart and sold 11 million copies worldwide in 2014. This year the iconic hit also celebrates its 10-year anniversary. To date, Trainor has released five studio albums and received various accolades, including the 2016 Grammy Award for Best New Artist. She has also developed a strong social media presence, amassing more than 62 million followers across platforms. For holiday 2023, she released the song, 'Wrap Me Up' with Jimmy Fallon, which hit #1 on the Billboard charts. Most recently, she announced her sixth album, Timeless, which will be released on June 7th, with her first tour in seven years beginning in September 2024.
Freshpet hopes the partnership with Meghan will awaken more pet parents to the benefits and importance of feeding their pets real, fresh food. Meghan Trainor will begin appearing on behalf of Freshpet across multiple media platforms beginning this month.
