senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

French Non-Profit Raises Awareness for E-Scooter Safety with ‘One Means of Transport Can Lead To Another'

14/01/2022
Advertising Agency
Frankfurt, Germany
161
Share
MullenLowe France's APACAUVI campaign brings attention to the dangers of reckless E-scooter driving

APACAUVI, the non-profit organization in France that fights for safer cities has launched an outdoor campaign to bring attention to the dangers of reckless E-scooter driving. 

The organisation partnered with MullenLowe France in this bold campaign designed to stop people in their tracks. The work is in response to a sharp increase in accidents in major French cities, including one that resulted in the death of a rider near Paris in December. 

The risks of driving E-scooters, both to riders and to others around them are not always apparent. With this campaign, APACAUVI and MullenLowe France aimed to make awareness about E-scooter dangers unavoidable by placing wheelchairs in various parking areas across major French cities with one clear message: "One means of transport can lead to another."

The campaign will be on-going throughout the year. For more information on APACAUVI please go to www.apacauvi.org

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
More News from McCann Worldgroup Germany
5 minutes with...
5 Minutes With… Donovan Bryan
14/08/2024
134
0
Awards and Events
Cannes Lions 2024: How Was That For You?
28/06/2024
553
0
ALL THEIR NEWS
Work from McCann Worldgroup Germany
Singing Choir
BTN
25/10/2023
7
0
Sumo
France TV
08/09/2021
19
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0