French Football Mascot 'Footix' Brings Fans Together in Betclic Euro's 2024 Spot

A warm bear hug from diehard fans to newcomers. A wink that says: “Don’t worry, it’s not your fault” with a palpable affection for these ephemeral fans. It’s all about goodwill: an invitation to the Euro’s, to support your team under the Betclic banner. The campaign moves away from traditional sports advertising, far removed from the rhetoric of victory, record-breaking and self-improvement. We’re talking about the simple pleasure of getting together, whatever your level of knowledge of the game.

Centred around the beloved 'footix' (French national football mascot), instantly recognisable, with his carnival fan look, the label on his jersey, the false notes that cast a chill (“We’re nothing without Gri-zou, you know...”). His disconcerting candour makes us smile. The footix is a distant cousin whom we weren’t really expecting at dinner, but who invites himself anyway. 

The film plays tribute to this endearing figure with humour and affection, in a subtle, deeply funny and affectionate way,  at heart, the footix is not so far removed from the authentic supporter. The footix is a bit like us, in our least glorious and most sincere moments. He’s an inverted mirror of our own passion.

Playing to a well-informed audience of punters, but with a universally recognisable message, the film is relatable to all and we all see a little bit of ourselves in it and can have fun! For Betclic, the footix becomes a unifying element, a knowing wink that brings people together rather than divides them. The film is a celebratory welcome to all, without exception, because after all in the game of the love of sport, every supporter, however occasional, deserves to be there.

The music is not just a soundtrack, but a recurring gimmick that builds in power and underlines each key moment with a hint of irony.