French Craft Beer Pélican Launches OOH Takeover

Do you know 'Pélican'? This French northern craft beer, from a brewery that has carried its name since 1921, is awakening from its sleep to shake up the beer market.

Pélican is an unfiltered beer, but what makes it a bit special is that before tasting it, you have to turn it upside down (without shaking it!) to stir the yeast and unleash all its flavours. This uniqueness truly embodies the character of this impertinent, quirky, and authentic brand.

For this launch, the agency imagined the entire brand expression territory before designing and producing the campaign assets. A media plan that unfolds in a 360° manner through OOH, digital, retail activations, spanning from the north to the south of France.