Freddie Turner, former head of digital investment at Maxus, has been appointed as agenda21 Digital’s head of media and operations. Driving digital excellence for their clients, continuing the agency’s streamlined approach whilst working with the latest technology, Freddie will play a key role in shaping agenda21 Digital’s offering as it continues its rapid expansion.
Freddie is based in London along slide agenda21’s team of 70 digital experts at their Soho office. Working with clients such as Air New Zealand, Vodafone, MacMillan Cancer Support and The AA, leveraging the power of bought media across paid search, social and all forms of programmatic display.
"agenda21 Digital is growing rapidly and I’m very excited to be joining to lead and help shape the media and operations team," said Freddie Turner. "My remit is to realise agenda21 Digital’s mission, to drive digital excellence for our clients, and ensure we deliver smarter solutions combining media, insights, technology and data."
Pete Robins, Founder, agenda21Digital and Chairman of IPA Digital Media Group, said: "Given the majority of media is now accessible via some sort of rules based ad tech, how agencies trade valid and verified media is being rapidly ripped up and rewritten. I need smart fresh talent from the new wave of doers not encumbered by out of date agency thinking. It’s obvious Freddie completely fits that bill.’
agenda21 Digital are specialists in enhancing marketing performance through award-winning SEO across technical, content and distribution, deploying analytics and data as well as interpretive modelling. Since their launch in 2005, agenda21 Digital have helped brands in the UK and across Europe become “engineered for digital’’ through analytics-driven digital media planning and buying across all connected devices.