Fredda Hurwitz Joins Music Dealers' Board of Directors
Music Dealers’ mission is to help clients realize the full potential of music to drive value for their business while providing a revenue source for artists and a stage to share their music with the world. Effective immediately, Hurwitz will advise the seven directors on how to strengthen the company’s product and service growth in the advertising agency community, which will foster greater opportunities for brands to more deeply engage with consumers through the company’s innovative music strategies and connect directly with people at their key passion point: music.
Hurwitz is an industry veteran who joined Havas SE in 2009 (the brand engagement network of Havas) having held senior level strategic and management positions at Cunning, Momentum Worldwide, Redmandarin, NFL International, NHL International, and Disney Consumer Products EMEA.
In her day-to-day role as Global Chief Strategy Officer, she oversees the development and execution of global strategic initiatives/key pitches and global marketing and communications for Havas SE as well as leading the agency’s annual global research study FANS.PASSIONS.BRANDS (FPB), developed in partnership with the University of Southern California’s Annenberg Innovation Lab. This year’s FPB study focused on the impact of music while last year was about global soccer. She is a regular conference speaker and a Board Director for the European Sponsorship Association.
Clay Johnson, CEO of Music Dealers, shared, “Fredda’s continual innovation in brand strategy qualifies her as the ideal advisor to our Board of Directors. At Music Dealers, we continue to build deep relationships with brands and agencies and innovate in the licensing and custom music marketplace. Her impressive body of work with crucial music industry and media partners provides invaluable guidance and support.” As Lucien Boyer, Chief Marketing Officer, Vivendi Group and former CEO of Havas SE said about Hurwitz, “[She’s] truly a strategic thinker and can spot new opportunities and trends.”
“I am truly honored to be a part of the Music Dealers’ board and to be among such sharp, creative minds,” says Hurwitz. “Today, music is evolving in such an interesting and exciting ecosystem, offering brands a plethora of untapped opportunities. Music Dealers understands this ecosystem from the inside out, and is perfectly placed to craft the future of music/brand relationships, that looks promising to say the least. The latest numbers from Havas SE’s FPB music study speaks volumes: out of 18,000 people worldwide, 73% think that music partnerships improve brand image, while 70% think it makes a brand stand out from its competitors. 62% say it encourages them to try the brand’s products and services...With my colleagues on Music Dealers’ board, it’s now up to us to propose strategic and innovative ways to grow, strengthen and diversify this profitable music/brand connection.”
Per Eric Sheinkop, co-founder and Vice Chair of Music Dealers, "Keenly in tune to global consumer trends, Fredda was one of the first supporters of Music Dealers' philosophy, which touts that brands can leverage music to strengthen authentic relationships with their consumers. Fredda’s insight and early support really helped shape our brand message, which remains true to helping clients realize the full potential of music to drive business results, and she gave us a global platform to share that message from within Havas and beyond."