frank Health Insurance has launched Australia's
first voice app via whiteGREY, for the Private Health Industry (PHI)
category, built for the Google Assistant.
The 'frank insurance'
app provides easy answers to the complicated PHI questions that plague
the industry. To get access, users simply ask any google assistant to
'speak to frank insurance'. The app has been developed as an extension
of frank's 'easy as frank' brand platform.
whiteGREY head of technology Juan Garcia said the voice app is designed
for members and non-members alike, as both a customer utility and
demonstration of frank's brand ethos.
Says Garcia: "With the cross-channel
voice era now well and truly here, service categories like private
health insurance are looking for innovative ways to keep up with public
expectations of simplicity and convenience.
"frank
found themselves uniquely suited to lead the PHI industry into voice
technology, not only because of the brand's role as a digital insurer
but because of a mission to set the standard in ease. With imminent
changes to the category in the near future, an app for consumers to
easily get the right answers was a great opportunity to set the brand
apart. We knew immediately what was needed and what would make it
unnecessarily complicated."
Says Diane Pavlicevic, who holds duals
roles as the head of frank Health Insurance as well as marketing head of
parent company GMHBA: "As a digital health insurer that lives to
simplify a complicated category, building Australia's first health
insurance voice app was a natural decision. Not only is it a clear
demonstration of the 'easy as' proposition that defines frank so well,
it sets up the brand to continue innovating into the future."
The
frank insurance voice app will be promoted through a media partnership
with Spotify and accompanied by an awareness campaign encouraging
consumers to not direct their PHI questions to the wrong people. This
will run purely on digital channels (display and social).