The Ministry of Solidarity and Health has launched the third phase of their vaccination campaign, encouraging young people to get vaccinated against Covid-19 as the vaccine becomes available to everyone in France. The spot, by MullenLowe France, makes the direct connection between vaccinating as many people as possible, as quickly as possible, and the return to the life we all expect.

With theatres opening, amphitheatres coming alive, restaurants back in business, funfairs glittering, and the Stade de France lighting up, France is slowly seeing the return of so many pleasures that have disappeared, but are once again open to all. The campaign declares: “WITH EACH VACCINATION, LIFE BEGINS AGAIN. ALL VACCINATED, ALL PROTECTED”. 

President of MullenLowe France, Philippe Adenot, and MullenLowe France co-creative directors, Antoine Colin and Jordan Lemarchand comment: “In order to regain our freedom, and so everyone can enjoy the summer, we must all be vaccinated. We’re delighted to have worked with the Ministry of Solidarity and Health on this campaign to send this positive message to the people of France as we  share in the joy that the world is opening back up.”