Framestore Appoints Eileen Cooney as First-ever Head of Campaigns

Oscar-winning visual effects and creative content studio Framestore just announced the appointment of Eileen Cooney as Head of Campaigns, a newly-created role for the company. Drawing on her expertise building 360-degree activations, Cooneywill help brands find visually-driven creative solutions to modern consumer pain points by taking advantage of Framestore’s increasingly broad offerings at the forefront of technology and creativity. She will be immersed in brand campaigns from briefing to completion, building close partnerships with clients that will help them better adapt content to the realities of today’s rapidly changing creative process. Cooney will be based in New York and report directly to Jon Collins, President of Integrated Advertising, Worldwide.

Cooney’s appointment comes at a time of rapid growth and evolution of Framestore’s capabilities. These include the development of a creative consulting offering for select clients and the establishment of a best-in-class VR Studio last year that’s spawned more than 9 pioneering and popular projects for brands and Hollywood across Oculus Rift, Google Cardboard and Samsung Gear VR.

“We couldn’t be more thrilled to have Eileen join our ranks, and the timing has never been more appropriate for Framestore to create a new model for providing solutions that don’t currently exist,” said Collins. “For the last few years, especially since we’ve carved out a niche in the emerging VR space, we’ve been involved in conversations with brands more and more. Eileenfundamentally understands how to gauge a client’s business and competitors, and she’ll be integral in counseling them in how to make the most of our unique creative arsenal.”

“When I decided to join Framestore, I was blown away by the opportunity I would have to be at the cusp of the finest visual technology everyday and come up with creative solutions for clients in an atmosphere that really valued artistic integrity and humility,” said Cooney. “I’m looking forward not only to helping the cutting-edge brands Framestore is associated with create something truly amazing, but also to guiding them in understanding how our work can steer them in a direction of success and profitability.”

Prior to Framestore, Cooney worked as a Campaign Director for Mission Media in the United Kingdom, running creative direction, brand strategy and business partnerships for all campaigns. Cooney started her advertising career in New York, working as a Project Manager for the Rock n’ Roll Circus at Lincoln Center. Cooney then worked for Translation LLC as the Director of Special Projects, and freelanced for Gravity Road.