Fortnight and ImOn Revisit 'Neighbors' in Comically Confusing 'Always On' Campaign

Marketing agency Fortnight Collective has crafted a new round of its 'Always On' advertising campaign for client ImOn Communications after the successful launch of its earlier work.

During the 2023 Super Bowl, the Iowa telecommunications services brand debuted two water cooler ads, 'Who’s On' and 'Neighbor', a spot that is inspired by a classic Abbott and Costello comedy skit.

The new work shows the progression of the two confused neighbors from the Super Bowl ad as their “neighborly” relationship expands to the subject of Wi-Fi. As in the original, confusion ensues after the neighbor asks his friend the name of his Wi-Fi network. He doesn’t realize ImOn is the name of the service—he just thinks his friend is being evasive. Ads will run on local cable, OTT, digital, social media, and local & streaming radio across Eastern Iowa.

“After the launch of ImOn neighbors campaign early this year, we’ve seen a significant increases in brand awareness - and positive sentiment in our core market - making it a no-brainer to continue the story of these neighbors - and all the ways they can be connected while using ImOn as their internet provider,” said Eric Ungs, brand manager at ImOn Communications.