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Forsman & Bodenfors NY Launches World of Hyatt's FIND Experience

17/05/2019
Advertising Agency
New York, USA
110
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FIND is a unique collection of member-only experiences designed for minds and bodies

Forsman & Bodenfors New York has launched FIND, a unique collection of member-only experiences designed for minds, bodies and how you move. Members can either earn or redeem their loyalty points for the experiences, which range from learning how to trim a bonsai tree correctly to hiking with a wolf. World of Hyatt is constantly keeping its members in mind by adding new benefits and partnerships, giving them more access to exclusive adventures, and taking them further through their points.

To showcase these adventures and offerings, Forsman & Bodenfors New York travelled to San Fran, LA, New York, and Hong Kong to capture some World of Hyatt members and real luminaries (those that host the experiences). The result was a suite of films introducing the world to the unforgettable experiences World of Hyatt members have exclusive access to with FIND.

A narrator takes us through the videos, where we see real World of Hyatt members flying through the air in an aerial harness, enjoying breakfast and surfing with an award-winning chef from a Park Hyatt, and even learning how to become a sushi expert! In addition to the films, F&B worked with World of Hyatt on everything from positioning and branding to photography and a refresh of owned channels.

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