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Forsman & Bodenfors' New Volvo Spot Promises a Safer Future

Forsman & Bodenfors, 7 months, 2 weeks ago

Niclas Larsson directs the spot highlighting Volvo's active safety features

Forsman & Bodenfors' New Volvo Spot Promises a Safer Future

“Our Vision is that by 2020, nobody should be seriously injured or killed in a new Volvo car,”  says Håkan Samuelsson, CEO of Volvo Cars. This new film, created by Forsman & Bodenfors in Gothenburg, produced by New Land and directed by Niclas Larsson, highlights Volvo's 2020 vision. 

With the launch of the ground-breaking XC90 SUV, the Swedish car company takes another leap towards this future. The new XC90 has received Euro NCAPs 2015 Best in Class award for both Large Off-Road and Overall Performance categories. The Volvo 90 cars have the world's strongest standard pack of driver assist and active safety features, which are highlighted in this thought-provoking film.


Advertiser: Volvo Cars

Creative Agency

Copywriter: Fredrik Jansson

Art Director: Andreas Malm, Staffan Lamm

Planner: My Troedsson

Digital Producer: (Web) Malin Careborg

Account Director: Hans Andersson, Anders Bothén

Designer: Martin Joelsson, Nicolas Peyrau

Creative Agency: Forsman & Bodenfors

Agency Production: Jens Odelbring

Account Executive: Martin Johansson

Music and Sound

Song: Care by Petter Winnberg

Sound Design: Fredrik Jonsäter, Chimney


Editor: Joakim Pietras

Post Production / VFX

Grade: Eva Tempelman

Online Artist: Petter Lindholm, Chimney

Post Production House: Chimney

Production Company

Director: Niclas Larsson

Executive Producer: Erik Torell

Photographer : Mattias Rudh

Producer: Eva Tempelman

Production Company: New Land

Category: Automotive , Cars

Genre: Storytelling