Ford Debuts New 2015 Focus with Help from Taylor James

The cross media launch campaign for the 2015 Ford Focus demonstrates the exemplary balance of technical and creative found in automotive campaigns today.  In partnership with Team Detroit, the integration of photorealistic CGI with photographic environments shot by David Westphal shows the 2015 Ford Focus in all its beauty, across Ford’s global website, social media and POS.

Intrinsic to the success of the production was Taylor James' unique process. HydraGen™ which allows them to manage complex CGI configurations across multi scenes in parallel and gives them the flexibility to update vehicle designs with ease at any stage of the production.

Coupled with TJ's years of Automotive experience, they were able to ensure the accuracy and integration of the CGI vehicle in each location efficiently, delivering quickly and cost effectively, without compromising on realism.