Footballers Encapsulate Moments of Brilliance for Bay FC Campaign

Bay FC unveils Ready for the Moment, a powerful new campaign that captures the passion, skill, and resilience that define the club. Shot at 1000fps by director Luis Pena, the campaign immortalises the fleeting moments of brilliance that make the game beautiful.

"I want to capture fleeting moments of dexterity, of skill, of passion, of pain - all in that beautiful, frozen-time feel," said Luis.

A collaboration with creative agency Partners in Crime, Ready for the Moment brings fans closer than ever to Bay FC athletes, highlighting their dedication and drive.

"To work this closely with the Bay FC players was incredible," said Stephen Goldblatt, founder and creative director of Partners in Crime. "Despite the crazy shoot schedule, every player was all in. Their energy made the piece feel more personal and impactful. Seeing them up close doing their thing was nothing short of inspiring."

Following a ground breaking inaugural year, Bay FC is building on its momentum to expand its reach and continue setting new standards in the game. Rooted in the innovation and bold spirit of the Bay Area, the club is here to redefine what it means to be a professional sports team